@article{ART001073487},
author={Kyoung Hee Joung},
title={Archival Reference Services Based on Market Segmentation},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2007},
volume={38},
number={3},
pages={277-296},
doi={10.16981/kliss.38.3.200709.277}
TY - JOUR
AU - Kyoung Hee Joung
TI - Archival Reference Services Based on Market Segmentation
JO - Journal of Korean Library and Information Science Society
PY - 2007
VL - 38
IS - 3
PB - Korean Library And Information Science Society
SP - 277
EP - 296
SN - 2466-2542
AB - This study aims to propose that archives introduce marketing strategies for their archival reference services. Target marketing which is based on market segmentation for customer satisfaction is popular among enterprises in these days. Market segmentation strategy of target marketing need to be used for user centered archival reference services in archives. This study proposed that demographic, geographic, psychographics, and use variables can be used for archival user segmentation. And for the user segmentation, archives should collect data of use and users systematically.
KW - Archival Reference Services;Target Marketing;Market Segmentation;Segmentation Variables
DO - 10.16981/kliss.38.3.200709.277
ER -
Kyoung Hee Joung. (2007). Archival Reference Services Based on Market Segmentation. Journal of Korean Library and Information Science Society, 38(3), 277-296.
Kyoung Hee Joung. 2007, "Archival Reference Services Based on Market Segmentation", Journal of Korean Library and Information Science Society, vol.38, no.3 pp.277-296. Available from: doi:10.16981/kliss.38.3.200709.277
Kyoung Hee Joung "Archival Reference Services Based on Market Segmentation" Journal of Korean Library and Information Science Society 38.3 pp.277-296 (2007) : 277.
Kyoung Hee Joung. Archival Reference Services Based on Market Segmentation. 2007; 38(3), 277-296. Available from: doi:10.16981/kliss.38.3.200709.277
Kyoung Hee Joung. "Archival Reference Services Based on Market Segmentation" Journal of Korean Library and Information Science Society 38, no.3 (2007) : 277-296.doi: 10.16981/kliss.38.3.200709.277
Kyoung Hee Joung. Archival Reference Services Based on Market Segmentation. Journal of Korean Library and Information Science Society, 38(3), 277-296. doi: 10.16981/kliss.38.3.200709.277
Kyoung Hee Joung. Archival Reference Services Based on Market Segmentation. Journal of Korean Library and Information Science Society. 2007; 38(3) 277-296. doi: 10.16981/kliss.38.3.200709.277
Kyoung Hee Joung. Archival Reference Services Based on Market Segmentation. 2007; 38(3), 277-296. Available from: doi:10.16981/kliss.38.3.200709.277
Kyoung Hee Joung. "Archival Reference Services Based on Market Segmentation" Journal of Korean Library and Information Science Society 38, no.3 (2007) : 277-296.doi: 10.16981/kliss.38.3.200709.277
