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Archival Reference Services Based on Market Segmentation

Kyoung Hee Joung 1

1한성대학교

Accredited

ABSTRACT

This study aims to propose that archives introduce marketing strategies for their archival reference services. Target marketing which is based on market segmentation for customer satisfaction is popular among enterprises in these days. Market segmentation strategy of target marketing need to be used for user centered archival reference services in archives. This study proposed that demographic, geographic, psychographics, and use variables can be used for archival user segmentation. And for the user segmentation, archives should collect data of use and users systematically.

Citation status

* References for papers published after 2022 are currently being built.