@article{ART001074683},
author={SHIM, WONSIK},
title={On Value-driven Market Orientation Strategies in Academic Libraries},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2007},
volume={38},
number={3},
pages={321-334},
doi={10.16981/kliss.38.3.200709.321}
TY - JOUR
AU - SHIM, WONSIK
TI - On Value-driven Market Orientation Strategies in Academic Libraries
JO - Journal of Korean Library and Information Science Society
PY - 2007
VL - 38
IS - 3
PB - Korean Library And Information Science Society
SP - 321
EP - 334
SN - 2466-2542
AB - Marketing techniques developed for private organizations are being widely used in libraries. The primary focus in marketing has shifted to maximizing user perceived value from the perspective of library users. This paper examines library as an industry as a way to establish the basis for library's overall value, applies the R-I-R model and its taxonomy of value in using library and information services, and proposes market orientation approach to systematically plan and coordinate academic library marketing activities.
KW - Academic Libraries;Service Marketing;Value of Services;Market Orientation;Value-in-use
DO - 10.16981/kliss.38.3.200709.321
ER -
SHIM, WONSIK. (2007). On Value-driven Market Orientation Strategies in Academic Libraries. Journal of Korean Library and Information Science Society, 38(3), 321-334.
SHIM, WONSIK. 2007, "On Value-driven Market Orientation Strategies in Academic Libraries", Journal of Korean Library and Information Science Society, vol.38, no.3 pp.321-334. Available from: doi:10.16981/kliss.38.3.200709.321
SHIM, WONSIK "On Value-driven Market Orientation Strategies in Academic Libraries" Journal of Korean Library and Information Science Society 38.3 pp.321-334 (2007) : 321.
SHIM, WONSIK. On Value-driven Market Orientation Strategies in Academic Libraries. 2007; 38(3), 321-334. Available from: doi:10.16981/kliss.38.3.200709.321
SHIM, WONSIK. "On Value-driven Market Orientation Strategies in Academic Libraries" Journal of Korean Library and Information Science Society 38, no.3 (2007) : 321-334.doi: 10.16981/kliss.38.3.200709.321
SHIM, WONSIK. On Value-driven Market Orientation Strategies in Academic Libraries. Journal of Korean Library and Information Science Society, 38(3), 321-334. doi: 10.16981/kliss.38.3.200709.321
SHIM, WONSIK. On Value-driven Market Orientation Strategies in Academic Libraries. Journal of Korean Library and Information Science Society. 2007; 38(3) 321-334. doi: 10.16981/kliss.38.3.200709.321
SHIM, WONSIK. On Value-driven Market Orientation Strategies in Academic Libraries. 2007; 38(3), 321-334. Available from: doi:10.16981/kliss.38.3.200709.321
SHIM, WONSIK. "On Value-driven Market Orientation Strategies in Academic Libraries" Journal of Korean Library and Information Science Society 38, no.3 (2007) : 321-334.doi: 10.16981/kliss.38.3.200709.321
