@article{ART001074684},
author={YONG JAE LEE},
title={A Study on the Marketing Management Strategy of Special Libraries in Korea},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2007},
volume={38},
number={3},
pages={335-351},
doi={10.16981/kliss.38.3.200709.335}
TY - JOUR
AU - YONG JAE LEE
TI - A Study on the Marketing Management Strategy of Special Libraries in Korea
JO - Journal of Korean Library and Information Science Society
PY - 2007
VL - 38
IS - 3
PB - Korean Library And Information Science Society
SP - 335
EP - 351
SN - 2466-2542
AB - In the knowledge-based society of 21st century, special libraries face intense competitive environment. So they need to do ‘library marketing' aimed at the organizations which they belong to and customers whom they serve for their survival and success. This study suggests the concept of ‘library marketing', the cases of ‘library marketing' at home and abroad, and concrete marketing management strategies for special libraries in Korea.
KW - Special Libraries;Information Centers;Marketing;Library Marketing;Management Strategy
DO - 10.16981/kliss.38.3.200709.335
ER -
YONG JAE LEE. (2007). A Study on the Marketing Management Strategy of Special Libraries in Korea. Journal of Korean Library and Information Science Society, 38(3), 335-351.
YONG JAE LEE. 2007, "A Study on the Marketing Management Strategy of Special Libraries in Korea", Journal of Korean Library and Information Science Society, vol.38, no.3 pp.335-351. Available from: doi:10.16981/kliss.38.3.200709.335
YONG JAE LEE "A Study on the Marketing Management Strategy of Special Libraries in Korea" Journal of Korean Library and Information Science Society 38.3 pp.335-351 (2007) : 335.
YONG JAE LEE. A Study on the Marketing Management Strategy of Special Libraries in Korea. 2007; 38(3), 335-351. Available from: doi:10.16981/kliss.38.3.200709.335
YONG JAE LEE. "A Study on the Marketing Management Strategy of Special Libraries in Korea" Journal of Korean Library and Information Science Society 38, no.3 (2007) : 335-351.doi: 10.16981/kliss.38.3.200709.335
YONG JAE LEE. A Study on the Marketing Management Strategy of Special Libraries in Korea. Journal of Korean Library and Information Science Society, 38(3), 335-351. doi: 10.16981/kliss.38.3.200709.335
YONG JAE LEE. A Study on the Marketing Management Strategy of Special Libraries in Korea. Journal of Korean Library and Information Science Society. 2007; 38(3) 335-351. doi: 10.16981/kliss.38.3.200709.335
YONG JAE LEE. A Study on the Marketing Management Strategy of Special Libraries in Korea. 2007; 38(3), 335-351. Available from: doi:10.16981/kliss.38.3.200709.335
YONG JAE LEE. "A Study on the Marketing Management Strategy of Special Libraries in Korea" Journal of Korean Library and Information Science Society 38, no.3 (2007) : 335-351.doi: 10.16981/kliss.38.3.200709.335
