@article{ART001352124},
author={Seongsin Lee},
title={Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2009},
volume={40},
number={2},
pages={207-221},
doi={10.16981/kliss.40.2.200906.207}
TY - JOUR
AU - Seongsin Lee
TI - Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services
JO - Journal of Korean Library and Information Science Society
PY - 2009
VL - 40
IS - 2
PB - Korean Library And Information Science Society
SP - 207
EP - 221
SN - 2466-2542
AB - Reference services that use e-mail to receive reference questions and provide responses were developed as early digital reference services in the library field. However, librarians and users found that e-mail based reference services had some weak points when compared with traditional face-to-face reference services. As a result, libraries have started to create real-time reference services, which are similar to traditional face-to-face reference services through the use of synchronous chat software. Such chat reference services are focus of this paper. This paper approaches chat reference services as one of the services provided by libraries. Based on the understandings of the unique characteristics of services and the concept of “service quality”, this paper tries to suggest appropriate marketing strategies of chat reference services.
KW - Chat Reference Services;Service Quality;Services Marketing Strategies
DO - 10.16981/kliss.40.2.200906.207
ER -
Seongsin Lee. (2009). Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services. Journal of Korean Library and Information Science Society, 40(2), 207-221.
Seongsin Lee. 2009, "Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services", Journal of Korean Library and Information Science Society, vol.40, no.2 pp.207-221. Available from: doi:10.16981/kliss.40.2.200906.207
Seongsin Lee "Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services" Journal of Korean Library and Information Science Society 40.2 pp.207-221 (2009) : 207.
Seongsin Lee. Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services. 2009; 40(2), 207-221. Available from: doi:10.16981/kliss.40.2.200906.207
Seongsin Lee. "Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services" Journal of Korean Library and Information Science Society 40, no.2 (2009) : 207-221.doi: 10.16981/kliss.40.2.200906.207
Seongsin Lee. Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services. Journal of Korean Library and Information Science Society, 40(2), 207-221. doi: 10.16981/kliss.40.2.200906.207
Seongsin Lee. Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services. Journal of Korean Library and Information Science Society. 2009; 40(2) 207-221. doi: 10.16981/kliss.40.2.200906.207
Seongsin Lee. Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services. 2009; 40(2), 207-221. Available from: doi:10.16981/kliss.40.2.200906.207
Seongsin Lee. "Library Digital Reference Services Marketing Strategies Based on the Case of Chat Reference Services" Journal of Korean Library and Information Science Society 40, no.2 (2009) : 207-221.doi: 10.16981/kliss.40.2.200906.207
