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@article{ART001352137},
author={Yoon, Cheong Ok},
title={A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2009},
volume={40},
number={2},
pages={311-333},
doi={10.16981/kliss.40.2.200906.311}

TY - JOUR
AU - Yoon, Cheong Ok
TI - A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.
JO - Journal of Korean Library and Information Science Society
PY - 2009
VL - 40
IS - 2
PB - Korean Library And Information Science Society
SP - 311
EP - 333
SN - 2466-2542
AB - The purpose of this study is to investigate the characteristics of ‘The Big Read(TBR)' reading initiatives sponsored by the National Endowment for the Arts(NEA) in the U.S.A. TBR was originally launched to improve the seriously low level of literary reading among the American adults reported in several NEA reports, and spread to more than 500 communities. The major characteristics of TBR include the following: First, a massive investment of federal funds as well as various private and corporate donations; Second, the strong recognition of libraries as the core of reading activities in communities; Third, the adoption of the model of ‘One Book, One Community' reading promotion campaign; Fourth, the provision of high quality resources for reading activities.
KW - Community Reading Campaign;Literary Reading;Public Libraries;The Big Read;National Endowment for the Arts
DO - 10.16981/kliss.40.2.200906.311
ER -

Yoon, Cheong Ok. (2009). A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.. Journal of Korean Library and Information Science Society, 40(2), 311-333.

Yoon, Cheong Ok. 2009, "A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.", Journal of Korean Library and Information Science Society, vol.40, no.2 pp.311-333. Available from: doi:10.16981/kliss.40.2.200906.311

Yoon, Cheong Ok "A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A." Journal of Korean Library and Information Science Society 40.2 pp.311-333 (2009) : 311.

Yoon, Cheong Ok. A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.. 2009; 40(2), 311-333. Available from: doi:10.16981/kliss.40.2.200906.311

Yoon, Cheong Ok. "A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A." Journal of Korean Library and Information Science Society 40, no.2 (2009) : 311-333.doi: 10.16981/kliss.40.2.200906.311

Yoon, Cheong Ok. A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.. Journal of Korean Library and Information Science Society, 40(2), 311-333. doi: 10.16981/kliss.40.2.200906.311

Yoon, Cheong Ok. A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.. Journal of Korean Library and Information Science Society. 2009; 40(2) 311-333. doi: 10.16981/kliss.40.2.200906.311

Yoon, Cheong Ok. A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A.. 2009; 40(2), 311-333. Available from: doi:10.16981/kliss.40.2.200906.311

Yoon, Cheong Ok. "A Study on the Community Reading Campaigns: ‘The Big Read’ in the U.S.A." Journal of Korean Library and Information Science Society 40, no.2 (2009) : 311-333.doi: 10.16981/kliss.40.2.200906.311