A Study on Measures to Utilize Public Libraries&#039; Social Network Service (공공도서관의 소셜 네트워크 서비스 활용 방안 연구)

Suyeon Cho (조수연); Nam Young Joon (남영준)

doi:10.16981/kliss.48.4.201712.181

A Study on Measures to Utilize Public Libraries' Social Network Service

Journal of Korean Library and Information Science Society
Abbr : JKLISS
2017, 48(4), pp.181-207
DOI : 10.16981/kliss.48.4.201712.181
Publisher : Korean Library And Information Science Society
Research Area : Interdisciplinary Studies > Library and Information Science
Received : May 20, 2017
Accepted : December 7, 2017

Suyeon Cho ¹, Nam Young Joon ²

¹중앙대학교 대학원 문헌정보학과
²중앙대학교

Accredited

ABSTRACT

The purpose of this paper is to provide values and effectiveness to libraries making a new social network service marketing model and strategy. According to study, when libraries entice library users with social network services, the users become loyal customers who give libraries long-term supports. For method of study, it establishes 15 hypotheses and proves those hypotheses with 157 responders. After inspecting hypotheses, 13 hypotheses are adopted and 3 hypotheses are dismissed. During the research, it is verified that usefulness perceived by library users is the most important factor of user satisfaction and continuous use intention which increased library users' intention to continue visiting the library. In addition, effectivness of marketing and cause are found in order of system quality, information quality, reliability, interactivity, subjective norms. In other words, the study found that library users found their information for using social network services and this attribute affects user satisfaction and ultimately continuous use intention in a positive way.

KEYWORDS

Social Network Service, Library Marketing, Extended Technology Acceptance Model, User Satisfaction, Continuous Use Intention

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Korean Library and Information Science Society 2023 KCI Impact Factor : 1.02

A Study on Measures to Utilize Public Libraries' Social Network Service

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Citation status

* References for papers published after 2023 are currently being built.

Journal of Korean Library and Information Science Society 2023 KCI Impact Factor : 1.02

A Study on Measures to Utilize Public Libraries' Social Network Service

ABSTRACT

KEYWORDS

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