@article{ART003249627},
author={Soyeon Park and Yu Byunghee},
title={A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2025},
volume={56},
number={3},
pages={189-209}
TY - JOUR
AU - Soyeon Park
AU - Yu Byunghee
TI - A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation
JO - Journal of Korean Library and Information Science Society
PY - 2025
VL - 56
IS - 3
PB - Korean Library And Information Science Society
SP - 189
EP - 209
SN - 2466-2542
AB - Based on the Integrated Marketing Communication(IMC) approach, this study examines Social Network Service use in general and their content over the past year for thirty domestic university libraries located in Seoul. The results of this study show that university libraries utilize Instagram the most, followed by YouTube, Facebook, Kakaotalk channel, X, and T-story blog in order. The results show that university libraries use a combination of YouTube and Instagram for their SNS communication most frequently and the level of activation varies greatly. The content analysis of YouTube channels indicates that university libraries provide “public relation” videos the most. The content analysis of Instagram channels indicates that every university library provides “library programs,” “library notice/news,” and “user education” posts. University libraries whose followers actively engaged with their Instagram accounts successfully use emotionally appealing content as well as announcements. Policy implications for strategic SNS practices are discussed.
KW - University Library;SNS;YouTube;Instagram;Content Analysis;Integrated Marketing Communication(IMC)
DO -
UR -
ER -
Soyeon Park and Yu Byunghee. (2025). A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation. Journal of Korean Library and Information Science Society, 56(3), 189-209.
Soyeon Park and Yu Byunghee. 2025, "A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation", Journal of Korean Library and Information Science Society, vol.56, no.3 pp.189-209.
Soyeon Park, Yu Byunghee "A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation" Journal of Korean Library and Information Science Society 56.3 pp.189-209 (2025) : 189.
Soyeon Park, Yu Byunghee. A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation. 2025; 56(3), 189-209.
Soyeon Park and Yu Byunghee. "A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation" Journal of Korean Library and Information Science Society 56, no.3 (2025) : 189-209.
Soyeon Park; Yu Byunghee. A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation. Journal of Korean Library and Information Science Society, 56(3), 189-209.
Soyeon Park; Yu Byunghee. A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation. Journal of Korean Library and Information Science Society. 2025; 56(3) 189-209.
Soyeon Park, Yu Byunghee. A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation. 2025; 56(3), 189-209.
Soyeon Park and Yu Byunghee. "A Study on University Libraries’ SNS Use and Suggestions for Strategic Implementation" Journal of Korean Library and Information Science Society 56, no.3 (2025) : 189-209.
