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An Exploratory Feature Analysis by Types of Fisheries Internet Shopping Malls

  • Informatization Policy
  • Abbr : 정보화정책
  • 2002, 9(3), pp.38-60
  • Publisher : NIA
  • Research Area : Social Science > Public Policy

김진백 1

1동명정보대학교

Candidate

ABSTRACT

Many companies are participating in Internet business. Thus the number of Internet shopping malls increases dramatically. Many researchers are studying a wide variety of topics on Internet shopping malls. This paper analysed the features of fisheries Internet shopping malls(FISMs) by 42 related variables. Generally descriptive statistics provide a snapshot of objects' status quo. Following the descriptive statistics of searched FISMs, most of them had sufficient product related information. But promotion and transaction security related features were scarce in most searched FISMs. And some development technologies of searched FISMs were obsolete. By the results of cluster analysis, there were three types of FISMs, that were, superstore malls, image malls, and product listing malls. The size of most searched FISMs was small or middle. And by the results of discriminant analysis, information related factors(transaction information for settlement and supply, playfulness, transaction information for product selection) and convenience related factors(system function, shopping convenience, shopping support) were significantly related the types of FISMs.

Citation status

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