@article{ART000915099},
author={Kim, Rando and 김선옥},
title={A Study on the Consumer Anti-Site},
journal={Informatization Policy},
issn={1598-3498},
year={2003},
volume={10},
number={4},
pages={53-72}
TY - JOUR
AU - Kim, Rando
AU - 김선옥
TI - A Study on the Consumer Anti-Site
JO - Informatization Policy
PY - 2003
VL - 10
IS - 4
PB - NIA
SP - 53
EP - 72
SN - 1598-3498
AB - This paper delves into the consumer anti-sites, which show new horizon for internet consumerism. The study first studies the concept and status quo of consumer anti-sites and then evaluate current anti-sites by developing model and indices of site evaluation.
In developing the model, the paper make up three aspects of site evaluation: contents; linkage; and interface and maintenance. The paper considers not only the users who wish to compalin about their discontent but also the users who simply want to gather information for future purchase and suppliers who intend to gather information about their management in evaluating contents. Lastly, the paper also suggests policy implications to make better consumer anti-site culture.
KW - internet consumerism;consumer anti-site;evaluation of homepages
DO -
UR -
ER -
Kim, Rando and 김선옥. (2003). A Study on the Consumer Anti-Site. Informatization Policy, 10(4), 53-72.
Kim, Rando and 김선옥. 2003, "A Study on the Consumer Anti-Site", Informatization Policy, vol.10, no.4 pp.53-72.
Kim, Rando, 김선옥 "A Study on the Consumer Anti-Site" Informatization Policy 10.4 pp.53-72 (2003) : 53.
Kim, Rando, 김선옥. A Study on the Consumer Anti-Site. 2003; 10(4), 53-72.
Kim, Rando and 김선옥. "A Study on the Consumer Anti-Site" Informatization Policy 10, no.4 (2003) : 53-72.
Kim, Rando; 김선옥. A Study on the Consumer Anti-Site. Informatization Policy, 10(4), 53-72.
Kim, Rando; 김선옥. A Study on the Consumer Anti-Site. Informatization Policy. 2003; 10(4) 53-72.
Kim, Rando, 김선옥. A Study on the Consumer Anti-Site. 2003; 10(4), 53-72.
Kim, Rando and 김선옥. "A Study on the Consumer Anti-Site" Informatization Policy 10, no.4 (2003) : 53-72.
