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@article{ART001046707},
author={Choong seop， Lee and Yanghon Chung and Kim,Heung-Shik},
title={A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce},
journal={Informatization Policy},
issn={1598-3498},
year={2007},
volume={14},
number={1},
pages={68-84}

TY - JOUR
AU - Choong seop， Lee
AU - Yanghon Chung
AU - Kim,Heung-Shik
TI - A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce
JO - Informatization Policy
PY - 2007
VL - 14
IS - 1
PB - NIA
SP - 68
EP - 84
SN - 1598-3498
AB - This study extracts factors of Internet EC operating strategies and analyzes empirically the effect of individual strategy on overall corporate performance. Results show that firms in the competitive and expending market tend to utilize aggressively EC operating strategies of cost leader, market expansion, customer service, and efficient operation. Market uncertainty affects negatively on operating strategies. Factors of CEO characteristics and IS usage are suggested to have no influence on the operating strategies. Research results also suggest associations of market expansion strategy with financial performance, customer service strategy with customer performance, and cost leader strategy with both internal process and learning/growth performance. Causal relations among balanced performance are as proposed: learning/growth performance to internal process performance, internal process performance to customer performance, and customer performance to financial performance in order. Therefore, it is suggested that there are empirical associations of the firms’EC operating strategies with their balanced corporate performance. Results of this study are expected to induce future studies of developing objective performance indices and evaluation model for internet EC firms and to contribute toward policy implications for government sponsored internet business projects.
KW - Internet EC;Operating strategies;Balanced performance
DO -
UR -
ER -

Choong seop， Lee, Yanghon Chung and Kim,Heung-Shik. (2007). A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce. Informatization Policy, 14(1), 68-84.

Choong seop， Lee, Yanghon Chung and Kim,Heung-Shik. 2007, "A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce", Informatization Policy, vol.14, no.1 pp.68-84.

Choong seop， Lee, Yanghon Chung, Kim,Heung-Shik "A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce" Informatization Policy 14.1 pp.68-84 (2007) : 68.

Choong seop， Lee, Yanghon Chung, Kim,Heung-Shik. A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce. 2007; 14(1), 68-84.

Choong seop， Lee, Yanghon Chung and Kim,Heung-Shik. "A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce" Informatization Policy 14, no.1 (2007) : 68-84.

Choong seop， Lee; Yanghon Chung; Kim,Heung-Shik. A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce. Informatization Policy, 14(1), 68-84.

Choong seop， Lee; Yanghon Chung; Kim,Heung-Shik. A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce. Informatization Policy. 2007; 14(1) 68-84.

Choong seop， Lee, Yanghon Chung, Kim,Heung-Shik. A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce. 2007; 14(1), 68-84.

Choong seop， Lee, Yanghon Chung and Kim,Heung-Shik. "A Study on Factors of Internet EC Operating Strategies and Effects on Corporate Performatnce" Informatization Policy 14, no.1 (2007) : 68-84.