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Social Network Analysis in Offline-based Virtual Communities: Relevance between Personal Psychological Styles and Preferred Communication Media

  • Informatization Policy
  • Abbr : 정보화정책
  • 2006, 13(4), pp.20-36
  • Publisher : NIA
  • Research Area : Social Science > Public Policy

Nam Jae Cho 1 Kiho Park 2 Sanghyeok Park 3

1한양대학교
2호서대학교
3경남과학기술대학교

Accredited

ABSTRACT

The use of electronic mail and messenger software tools has been increased rapidly over a decade. Compared to the variety of research related to the relationship between personal psychological traits and communication modes, effects of human psychology on online activities have only recently become a focus of interest. This research analyzed the relationship between personal psychological types and online connectivity. We employed network analysis methodology and collected and analyzed data from 146 subjects. Significant differences in network measures were found among groups with different psychological types. Findings of the research can provide several implications for managerial activities regarding social connectivity.

Citation status

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