KJCKorea
Journal Central

@article{ART001127918},
author={Junsub Yi and 김진백},
title={Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble},
journal={Informatization Policy},
issn={1598-3498},
year={2004},
volume={11},
number={1},
pages={20-35}

TY - JOUR
AU - Junsub Yi
AU - 김진백
TI - Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble
JO - Informatization Policy
PY - 2004
VL - 11
IS - 1
PB - NIA
SP - 20
EP - 35
SN - 1598-3498
AB - This study examines the value-drivers for valuation of Korean Internet firms both before and after the bursting of the Internet bubble in the year 2000. Various models including web traffic and accounting information are examined to value Internet firms. They are financial models, web traffic models, and integration models. The integration models are the combination of financial models and web traffic models. The models include both financial and web traffic information. Most importantly, this study focuses on the role of web traffic information in addition to financial information to value Korean Internet firms. Web traffic is hypothesized to be an important economic indicator for Internet firm value because without traffic and a critical mass of visitors it is impossible to build customer relationship that can be converted to future sales revenues. Web traffic measures used in this study consist of unique visitors, visit, reach, total page views, page views/visit, and site duration/visit. The results from the linear regression on data for Korean Internet firms show that there was a change in investors' valuation of Internet companies from the pre-bubble period to the post-bubble period. Web traffic emerged as more important value-drivers in the pre-bubble period, while both web traffic and accounting information were shown as important value-drivers in the post-bubble period. It is concluded that while financial measures still is of importance in the pricing of Internet stocks, web traffic provide more information.
KW - web traffic;valuation of Internet firm;dot coms;stock price;regression
DO -
UR -
ER -

Junsub Yi and 김진백. (2004). Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble. Informatization Policy, 11(1), 20-35.

Junsub Yi and 김진백. 2004, "Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble", Informatization Policy, vol.11, no.1 pp.20-35.

Junsub Yi, 김진백 "Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble" Informatization Policy 11.1 pp.20-35 (2004) : 20.

Junsub Yi, 김진백. Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble. 2004; 11(1), 20-35.

Junsub Yi and 김진백. "Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble" Informatization Policy 11, no.1 (2004) : 20-35.

Junsub Yi; 김진백. Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble. Informatization Policy, 11(1), 20-35.

Junsub Yi; 김진백. Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble. Informatization Policy. 2004; 11(1) 20-35.

Junsub Yi, 김진백. Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble. 2004; 11(1), 20-35.

Junsub Yi and 김진백. "Comparisons and Analyses on Valuation of Internet firms before and after the Bursting of the Bubble" Informatization Policy 11, no.1 (2004) : 20-35.