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@article{ART001127965},
author={강윤정 and LEE, WON JUN and KIM， TAEUNG},
title={An Exploratory Study on Promoting Mobile Services - Value Chain Perspective},
journal={Informatization Policy},
issn={1598-3498},
year={2006},
volume={13},
number={3},
pages={87-101}

TY - JOUR
AU - 강윤정
AU - LEE, WON JUN
AU - KIM， TAEUNG
TI - An Exploratory Study on Promoting Mobile Services - Value Chain Perspective
JO - Informatization Policy
PY - 2006
VL - 13
IS - 3
PB - NIA
SP - 87
EP - 101
SN - 1598-3498
AB - Like many other industries, the participants comprising the value chain of the mobile industry are highly interdependent. Without understanding the participants, therefore, it is difficult to grasp the underlying dynamics of this industry. In this study, the value chain of the mobile industry is composed of content providers, network operators, and device manufacturers. By use of survey questionnaire, we attempted to explore how each group of the participants perceives the current status of the industry and the pending issues to be resolved. The survey results show that each group has differing views, as was expected, although they tend to share their views on other issues. The results of this study highlights the need for further investigation on the nature of potentially contradictory interests among the participants. This will help us find effective ways to resolve the problems that hinder promotion of mobile services and growth of the related industries.
KW - Mobile Industry;Mobile Services;Value Chain;Service Promotion
DO -
UR -
ER -

강윤정, LEE, WON JUN and KIM， TAEUNG. (2006). An Exploratory Study on Promoting Mobile Services - Value Chain Perspective. Informatization Policy, 13(3), 87-101.

강윤정, LEE, WON JUN and KIM， TAEUNG. 2006, "An Exploratory Study on Promoting Mobile Services - Value Chain Perspective", Informatization Policy, vol.13, no.3 pp.87-101.

강윤정, LEE, WON JUN, KIM， TAEUNG "An Exploratory Study on Promoting Mobile Services - Value Chain Perspective" Informatization Policy 13.3 pp.87-101 (2006) : 87.

강윤정, LEE, WON JUN, KIM， TAEUNG. An Exploratory Study on Promoting Mobile Services - Value Chain Perspective. 2006; 13(3), 87-101.

강윤정, LEE, WON JUN and KIM， TAEUNG. "An Exploratory Study on Promoting Mobile Services - Value Chain Perspective" Informatization Policy 13, no.3 (2006) : 87-101.

강윤정; LEE, WON JUN; KIM， TAEUNG. An Exploratory Study on Promoting Mobile Services - Value Chain Perspective. Informatization Policy, 13(3), 87-101.

강윤정; LEE, WON JUN; KIM， TAEUNG. An Exploratory Study on Promoting Mobile Services - Value Chain Perspective. Informatization Policy. 2006; 13(3) 87-101.

강윤정, LEE, WON JUN, KIM， TAEUNG. An Exploratory Study on Promoting Mobile Services - Value Chain Perspective. 2006; 13(3), 87-101.

강윤정, LEE, WON JUN and KIM， TAEUNG. "An Exploratory Study on Promoting Mobile Services - Value Chain Perspective" Informatization Policy 13, no.3 (2006) : 87-101.