KJCKorea
Journal Central

@article{ART001311074},
author={Dae-Ho Byun},
title={Model for Selecting an IPTV Service Provider},
journal={Informatization Policy},
issn={1598-3498},
year={2008},
volume={15},
number={4},
pages={42-54}

TY - JOUR
AU - Dae-Ho Byun
TI - Model for Selecting an IPTV Service Provider
JO - Informatization Policy
PY - 2008
VL - 15
IS - 4
PB - NIA
SP - 42
EP - 54
SN - 1598-3498
AB - Internet protocol television(IPTV) is regarded as a new representative innovation technology. It is significantly important to affect on socio-economic ripple effects. IPTV consumers are increasing in the world-wide and many service providers regarding telecommunication, media, and contents tend to prepare services. Therefore consumers are in front of the problem to select best suitable IPTV service providers. This is regarded as a multi-criteria decision making problem. Service quality is one of the most important factors for consumers in the selection of IPTV service provider. This paper proposes the Analytic Hierarchy Process(AHP) method to select the best IPTV service provider in the objective of improving the service quality. In order to derive the importance of service provider, we suggest the concept of quality index to combine the weight of quality criteria and the rating value of service providers. By revising the SERVQUAL concept traditionally accepted for the measurement of service quality, we suggest the method of selecting an IPTV service provider by computing the service quality index and the service quality ratio. We build hierarchical AHP trees with respective to expected quality and perceived quality and compute the quality ratio.
KW - IPTV;service provider;service quality criteria;Analytic Hierarchy Process;service quality ratio;service quality ratio;multi-criteria decision making
DO -
UR -
ER -

Dae-Ho Byun. (2008). Model for Selecting an IPTV Service Provider. Informatization Policy, 15(4), 42-54.

Dae-Ho Byun. 2008, "Model for Selecting an IPTV Service Provider", Informatization Policy, vol.15, no.4 pp.42-54.

Dae-Ho Byun "Model for Selecting an IPTV Service Provider" Informatization Policy 15.4 pp.42-54 (2008) : 42.

Dae-Ho Byun. Model for Selecting an IPTV Service Provider. 2008; 15(4), 42-54.

Dae-Ho Byun. "Model for Selecting an IPTV Service Provider" Informatization Policy 15, no.4 (2008) : 42-54.

Dae-Ho Byun. Model for Selecting an IPTV Service Provider. Informatization Policy, 15(4), 42-54.

Dae-Ho Byun. Model for Selecting an IPTV Service Provider. Informatization Policy. 2008; 15(4) 42-54.

Dae-Ho Byun. Model for Selecting an IPTV Service Provider. 2008; 15(4), 42-54.

Dae-Ho Byun. "Model for Selecting an IPTV Service Provider" Informatization Policy 15, no.4 (2008) : 42-54.