Informatization Policy 2023 KCI Impact Factor : 4.08
-
pISSN : 1598-3498
- https://journal.kci.go.kr/nia
KJCKorea
Journal Central
Privacy Calculus and the Role of Information Transparency in Personal Information Disclosure
- Informatization Policy
- Abbr : 정보화정책
- 2010, 17(2), pp.68-85
- Publisher : NIA
- Research Area : Social Science > Public Policy
Dong-Joo Lee 1, Youngsok Bang 2, 배윤수 3
1한성대학교
2KAIST
3KAIST
Accredited
ABSTRACT
This study extends the privacy calculus model to investigate the role of information transparency in influencing individual decision making on information disclosure. The proposed model integrates perceived usefulness and ease of use as benefit-side factors and information privacy risk as a risk-side factor accompanying information disclosure, and theorizes the effects of information transparency on the factors. The research model was tested using data gathered from 163 respondents through an online survey method. Results suggest that users’perception of information transparency not only increases the perceived benefits from the online site but also mitigates the risk related with information disclosure, resulting in higher intention to provide personal information to the site. Further, we find that online firms may improve users' perception of information transparency by providing explanation on why particular personal information is required and how it will be used.
Statistics
-
366 Viewed
-
102 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
이호근
/ 2009
/
Analysis of Previous Studies on Information Privacy: Aimed at Drawing Trends and Future Directions of Information Privacy-related Studies
/ 정보화정책
/ 한국정보화진흥원
16(2)
: 3~26
[journal]
Adams, D. A
/ 1992
/ Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication
/ MIS Quarterly
16(2)
: 227~247
[journal]
Ajzen, I.
/ 1991
/ Prediction of Leisure Participation from Behavioral, Normative, and Cntrol Beliefs: An Application of the Theory of Planned Behavior
/ Leisure Sciences
13(3)
: 185~204
[web]
American Bankers Association
/ 2010
/ American Bankers Association Task Force on Responsible Use and Protection of Customer Information
/ www.aba.com/Industry+Issues/GR_priv_guidelines.htm
[journal]
Awad, N. F.
/ 2006
/ The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization
/ MIS Quarterly
30(1)
: 13~28
[journal]
Bagozzi, R. P.
/ 1988
/ On the Evaluation of Structural Equation Models
/ Journal of the Academy of Marketing Science
16(1)
: 74~94
[journal]
Belanger, F.
/ 2002
/ Trustworthiness in Electronic Commerce: The Role of Privacy, Security, and Site Attitude
/ Journal of Strategic Information Systems
11(3)
: 245~270
[journal]
Burton-Jones, A.
/ 2007
/ Toward a Deeper Understanding of System Usage in Organizations: A Multilevel Perspective
/ MIS Quarterly
31(4)
: 657~679
[journal]
Chellappa, R. K.
/ 2005
/ Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma
/ Information Technology and Management
6(2)
: 181~202
[book]
Chin, W. W.
/ 1998
/ The Partial Least Squares Approach for Structural Equation Modeling. in: Modern Methods for Business Research
/ Lawrence Erlbaum Associates
[confproc]
Cranor, L. F.
/ 2003
/ I Didn’t Buy It for Myself: Privacy and Ecommerce Personalization
/ In Proceedings of the 2003 ACM Workshop on Privacy in the Electronic Society
: 111~117
[journal]
Culnan, M. J.
/ 1999
/ Information Privacy Concern, Procedural Fairness, and Impersonal Trust: An Empirical Investigation
/ Organization Science
10(1)
: 103~115
[journal]
Culnan, M. J.
/ 2003
/ Consumer Privacy: Balancing Economic and Justice Considerations
/ Journal of Social Issues
59(2)
: 323~342
[journal]
Davis, F. D.
/ 1989
/ Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
/ MIS Quarterly
13(3)
: 319~340
[journal]
Davis, F. D.
/ 1989
/ User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
/ Management Science
35(8)
: 982~1003
[journal]
Dinev, T.
/ 2006
/ An Extended Privacy Calculus Model for E-Commerce Transactions
/ Information Systems Research
17(1)
: 61~80
[journal]
Featherman, M.
/ 2003
/ Predicting E-Services Adoption: A Perceived Risk Facets Perspective
/ International Journal of Human-Computer Studies
59(4)
: 451~474
[journal]
Gefen, D.
/ 2003
/ Trust and TAM in Online Shopping: An Integrated Model
/ MIS Quarterly
27(1)
: 51~90
[journal]
Gregor, S.
/ 1999
/ Explanations From Intelligent Systems: Theoretical Foundations and Implications for Practice
/ MIS Quarterly
23(4)
: 497~530
[book]
Hui, Kai-lung
/ 2006
/ The Economics of Privacy. in: Economics and Information Systems
: 471~497
[journal]
Hui, Kai-lung
/ 2007
/ The Value of Privacy Assurance: An Exploratory Field Experiment
/ MIS Quarterly
31(1)
: 19~35
[journal]
Jiang, Z.
/ 2007
/ The Effects of Presentation Methods and Task Complexity on Online Consumers’Product Understanding
/ MIS Quarterly
31(3)
: 475~500
[journal]
Kahneman, D.
/ 1979
/ Prospect Theory: An Analysis of Decision under Risk
/ Econometrica
47(2)
: 263~292
[journal]
Komiak, S. Y. X.
/ 2006
/ The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents
/ MIS Quarterly
30(4)
: 941~960
[journal]
Laufer, R. S.
/ 1977
/ Privacy as a Concept and a Social Issue: A Multidimensional Development Theory
/ Journal of Social Issues
33(3)
: 22~42
[journal]
Lederer, A. L.
/ 2000
/ The Technology Acceptance Model and the World Wide Web
/ Decision Support Systems
29(3)
: 269~282
[journal]
이규동
/ 2009
/
Information Privacy and Reactance in Online Profiling
/ Asia Pacific Journal of Information Systems
/ 한국경영정보학회
19(4)
: 29~45
[journal]
Malhotra, N. K.
/ 2004
/ Internet Users’Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
/ Information Systems Research
15(4)
: 336~355
[journal]
Murthi, B. P. S.
/ 2003
/ The Role of Management Sciences in Research on Personalization
/ Management Science
49(10)
: 1344~1362
[book]
Nunnally, J. C.
/ 1978
/ Psychometric Theory
/ McGraw-Hill
[journal]
Pavlou, P.
/ 2003
/ Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
/ International Journal of Electronic Commerce
7(3)
: 69~103
[journal]
Pavlou, P.
/ 2006
/ Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior
/ MIS Quarterly
30(1)
: 115~143
[book]
Peppers, D.
/ 1997
/ Enterprise One to One: Tools for Competing in the Interactive Age
/ Doubleday
[book]
Rangaswamy, A.
/ 2003
/ Introduction: Gaining Business Value from Personalization Technologies. in: The Power of One: Gaining Business Value from Personalization Technologies
/ Trafford Publishing
: 1~9
[web]
Regan, K.
/ 2001
/ Does Anyone Read Online Privacy Policies?
/ www.EcommerceTimes. com
[journal]
Segars, A. H.
/ 1993
/ Reexamining Perceived Ease of Use and Usefulness: A Confirmatory Factor Analysis
/ MIS Quarterly
17(4)
: 517~525
[journal]
Seniar, V.
/ 2003
/ Privacy-enhancing Technologies- Approaches and Development
/ Computer Standards & Interfaces
25(2)
: 147~158
[journal]
Subramanian, G. H.
/ 1994
/ Replication of Perceived Usefulness and Perceived Ease of Use Measurement
/ Decision Sciences
25(5)
: 863~873
[journal]
Wang, W.
/ 2005
/ Trust in and Adoption of Online Recommendation Agents
/ Journal of Association for Information Systems
6(3)
: 72~101
[book]
Westin, A. F.
/ 1967
/ Privacy and Freedom
/ Atheneum
[journal]
Wortman, C. B.
/ 1975
/ Some Determinants of Perceived Control
/ Journal of Personality and Social Psychology
31
: 282~294
[journal]
Xu, H.
/ 2010
/ The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services
/ Journal of Management Information Systems
26(3)
: 137~176
This paper was written with support from the National Research Foundation of Korea.