Informatization Policy 2023 KCI Impact Factor : 4.08
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pISSN : 1598-3498
- https://journal.kci.go.kr/nia
KJCKorea
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The Factors Influencing Intention to Use Online Community - Based on Undergraduates’ Perceptions-
- Informatization Policy
- Abbr : 정보화정책
- 2011, 18(2), pp.23-48
- Publisher : NIA
- Research Area : Social Science > Public Policy
김구 1
1강릉원주대학교
Accredited
ABSTRACT
This empirical study is on the factors that influence college students’intention of using online communities by focusing on the social influence, online community identification and attitude toward using online community, and the perceived usefulness. The results of this study are as follows. First, the most popular online community site is Cyworld, and was found to provide additional services like cafes, blogs, facebook, etc. Second, the social influence in the proposed model has been classified as a subjective norm, perceived usefulness of social influence has been identified as a significant variable, and online community identification of subjective norm was significant. Third, the model configuration in a path relationship between the variables, the indirect effect of online community identification and perceived usefulness affect usage intention of online communities was larger than a direct effect. Therefore, in order to increase the usage intention of online communities, online community identification and perceived usefulness, as well as by attitude toward using online community need to be considered as ways to improve were identified.
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This paper was written with support from the National Research Foundation of Korea.