본문 바로가기
  • Home

Developing a Conceptual Model for Measuring the Electronic Commerce Success of Online Game Websites

  • Informatization Policy
  • Abbr : 정보화정책
  • 2012, 19(1), pp.45~73
  • Publisher : NIA
  • Research Area : Social Science > Public Policy

Ilyoo B. Hong 1

1중앙대학교

Accredited

ABSTRACT

Most online games today are provided via a website interface. Researchers found that various aspects of a game website importantly influence the success of the online game business. This paper aims at identifying key site-related quality factors affecting the success of online casual game websites and creating a model for measuring such success. To meet this end, we extracted basic factors from the literature and expanded them through a Delphi survey method in which domain experts were asked to identify key quality factors of online game websites. Then we performed a questionnaire survey using online game users for an empirical analysis. The results revealed that information quality, service quality, and system quality are all positively related to user satisfaction and that an increase in user satisfaction leads to an improvement in both gamer loyalty and business outcomes. However, it was found that gamers' loyalty does not necessarily increase business outcomes. The paper offers practical as well as academic implications based on the research findings.

Citation status

* References for papers published after 2023 are currently being built.