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@article{ART001674081},
author={Dong-Joo Lee},
title={The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure},
journal={Informatization Policy},
issn={1598-3498},
year={2012},
volume={19},
number={2},
pages={21-38},
doi={}

TY - JOUR
AU - Dong-Joo Lee
TI - The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure
JO - Informatization Policy
PY - 2012
VL - 19
IS - 2
PB - NIA
SP - 21
EP - 38
SN - 1598-3498
AB - The proliferation of the Internet and the advent of e-commerce have amplified public concerns about privacy. Accordingly, much research effort has been made on the issue. While existing research on online information privacy has usually focused on the examination of antecedents of personal information disclosure, the literature has not paid attention to the potential changes of the antecedents’effects depending on the user’s experience of the service. The current study aims to investigate the moderating role of site usage experience in Internet users’decision on personal information disclosure. Specifically, this study considers two types of antecedents of personal information disclosure on a site—the attributes of personal information requested (sensitivity and relevance of information) and the value of the service provided by the site; and examines how the effects of the antecedents on the disclosure intention are affected by the users’experience of the site. Our analysis of the data gathered through a web-based experiment reveals that site usage experience moderates the relationship between the attributes of personal information and disclosure intention. While usage experience attenuates the negative effect of information sensitivity on disclosure intention, it intensifies the positive impact that relevance of information has on disclosure intention. Based on the analysis results, we provide implications for the mitigation of the Internet users’privacy concerns as well as theoretical implications.
KW - personal information disclosure;information privacy;site usage experience;attributes of information
DO -
ER -

Dong-Joo Lee. (2012). The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure. Informatization Policy, 19(2), 21-38.

Dong-Joo Lee. 2012, "The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure", Informatization Policy, vol.19, no.2 pp.21-38. Available from: doi:

Dong-Joo Lee "The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure" Informatization Policy 19.2 pp.21-38 (2012) : 21.

Dong-Joo Lee. The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure. 2012; 19(2), 21-38. Available from: doi:

Dong-Joo Lee. "The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure" Informatization Policy 19, no.2 (2012) : 21-38.doi:

Dong-Joo Lee. The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure. Informatization Policy, 19(2), 21-38. doi:

Dong-Joo Lee. The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure. Informatization Policy. 2012; 19(2) 21-38. doi:

Dong-Joo Lee. The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure. 2012; 19(2), 21-38. Available from: doi:

Dong-Joo Lee. "The Moderating Role of Site Usage Experience in Internet Users’ Decision on Personal Information Disclosure" Informatization Policy 19, no.2 (2012) : 21-38.doi: