A Study on the Intention and Behavior of Sharing Information in Online World: Focusing on Moderating Effect of Information Importance (온라인상에서 정보공유 의도 및 행동에 미치는 영향에 관한 연구 : 정보 중요성의 조절효과를 중심으로)

KIM GU (김구)

A Study on the Intention and Behavior of Sharing Information in Online World: Focusing on Moderating Effect of Information Importance

Informatization Policy
Abbr : 정보화정책
2013, 20(1), pp.22-41
Publisher : NIA
Research Area : Social Science > Public Policy

KIM GU ¹

¹강릉원주대학교

Accredited

ABSTRACT

The purpose of this paper is to examine the effect of interpersonal face-to-face offline on identification-based trust and reciprocity norm in online world, and the effect of identificationbased trust and reciprocity norm on the intention and behavior of sharing information in online world. To understand the moderating role, the importance of information was established as a moderating variable, and an empirical analysis was conducted, focusing on the undergraduate. The results of this study are as follows. It was found that interpersonal face-to-face in offline world affects identification-based trust and reciprocity norm in online positively. A reciprocity norm of identification-based trust and reciprocity norm in online world affected by interpersonal face-to-face in offline world has a positive effect on the intention and behavior of sharing information in online, but showed that identification-based trust does not affect them significantly. And reciprocity norm has significant relationship with information sharing behavior through the intention to share information. It was found to be a partial moderating effect of importance of information on the relationship among the reciprocity norm and the intention and behavior of sharing information.

KEYWORDS

information sharing behavior, intention to share information, information importance, identification-based trust, reciprocity norm

Citation status

* References for papers published after 2023 are currently being built.

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