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@article{ART001976214},
author={Choi, Jung-Sup and 문현주 and Hee-Woong KIM},
title={An Exploratory Study of the Business Contents Market},
journal={Informatization Policy},
issn={1598-3498},
year={2015},
volume={22},
number={1},
pages={96-117},
doi={10.22693/NIAIP.2015.22.1.096}

TY - JOUR
AU - Choi, Jung-Sup
AU - 문현주
AU - Hee-Woong KIM
TI - An Exploratory Study of the Business Contents Market
JO - Informatization Policy
PY - 2015
VL - 22
IS - 1
PB - NIA
SP - 96
EP - 117
SN - 1598-3498
AB - With the development of Information and communication technology the demand for intangibleproducts, in this case contents; are increasing rapidly. However, the market for paid contents isrelatively un-vitalized and especially the market for business contents, needed for promoting business or work; iseven more stagnant. Existing studies seek to vitalize the paid content market by proposing business models fromthe supplier's aspect. This study carries out a qualitative research, to discover the causes for market nonvitalizationof business content from the user's perspective; by conducting in-depth interviews with 125customers of business contents targeting office workers and independent businessmen. Through the answers ofin-depth interviews, in regards of reasons for purchasing/non-purchasing business contents and problems ofbusiness content market; the result indicated that value, trust, and quality are the factors that have directinfluence on the purchase. The study proposes resolution to all the problems indicated in three influential factorsand derived the responsibility of each paid content market participants; the supplier, related governmentinstitution, and user.
KW - paid contents;business contents;copyright;contents distribution
DO - 10.22693/NIAIP.2015.22.1.096
ER -

Choi, Jung-Sup, 문현주 and Hee-Woong KIM. (2015). An Exploratory Study of the Business Contents Market. Informatization Policy, 22(1), 96-117.

Choi, Jung-Sup, 문현주 and Hee-Woong KIM. 2015, "An Exploratory Study of the Business Contents Market", Informatization Policy, vol.22, no.1 pp.96-117. Available from: doi:10.22693/NIAIP.2015.22.1.096

Choi, Jung-Sup, 문현주, Hee-Woong KIM "An Exploratory Study of the Business Contents Market" Informatization Policy 22.1 pp.96-117 (2015) : 96.

Choi, Jung-Sup, 문현주, Hee-Woong KIM. An Exploratory Study of the Business Contents Market. 2015; 22(1), 96-117. Available from: doi:10.22693/NIAIP.2015.22.1.096

Choi, Jung-Sup, 문현주 and Hee-Woong KIM. "An Exploratory Study of the Business Contents Market" Informatization Policy 22, no.1 (2015) : 96-117.doi: 10.22693/NIAIP.2015.22.1.096

Choi, Jung-Sup; 문현주; Hee-Woong KIM. An Exploratory Study of the Business Contents Market. Informatization Policy, 22(1), 96-117. doi: 10.22693/NIAIP.2015.22.1.096

Choi, Jung-Sup; 문현주; Hee-Woong KIM. An Exploratory Study of the Business Contents Market. Informatization Policy. 2015; 22(1) 96-117. doi: 10.22693/NIAIP.2015.22.1.096

Choi, Jung-Sup, 문현주, Hee-Woong KIM. An Exploratory Study of the Business Contents Market. 2015; 22(1), 96-117. Available from: doi:10.22693/NIAIP.2015.22.1.096

Choi, Jung-Sup, 문현주 and Hee-Woong KIM. "An Exploratory Study of the Business Contents Market" Informatization Policy 22, no.1 (2015) : 96-117.doi: 10.22693/NIAIP.2015.22.1.096