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@article{ART002449159},
author={Chang Woo-Young},
title={A Critical Review on Social Media Campaign Studies : Trends and Issues},
journal={Informatization Policy},
issn={1598-3498},
year={2019},
volume={26},
number={1},
pages={3-24},
doi={10.22693/NIAIP.2019.26.1.003}

TY - JOUR
AU - Chang Woo-Young
TI - A Critical Review on Social Media Campaign Studies : Trends and Issues
JO - Informatization Policy
PY - 2019
VL - 26
IS - 1
PB - NIA
SP - 3
EP - 24
SN - 1598-3498
AB - This study examined the trends and issues of social media campaign studies from three aspects-campaign strategy, institutional environment regulating the social media, and political effect. Then, this study performed an empirical analysis on the case of the 20th general election in order to discuss the political effect, which has been analyzed the least. Specifically, this study empirically examined the trends of candidates' participation in the twitter campaign, the partial mobilization and voter response, and the platform effect on the election results. The study examined all of the candidates' twitter accounts and traffic and found the following results.- first, the number of participants in the twitter campaign increased significantly compared to the 19th general election, and the campaign was dominated by only two political parties that had more power to mobilize resources; second, it was clearly identified that twitter is a partisan media. where specifically, those in the mainstream of the Democratic Party mobilized much more supporters; and lastly, the twitter campaign has a positive impact on the increase in the rate of votes and chances of winning the election. Particularly, the number of followers and the duration of activities were found statistically meaningful, proving that promotion of networking and social capital is more important in election campaigns.
KW - big data;general election;platform;social media;twitter
DO - 10.22693/NIAIP.2019.26.1.003
ER -

Chang Woo-Young. (2019). A Critical Review on Social Media Campaign Studies : Trends and Issues. Informatization Policy, 26(1), 3-24.

Chang Woo-Young. 2019, "A Critical Review on Social Media Campaign Studies : Trends and Issues", Informatization Policy, vol.26, no.1 pp.3-24. Available from: doi:10.22693/NIAIP.2019.26.1.003

Chang Woo-Young "A Critical Review on Social Media Campaign Studies : Trends and Issues" Informatization Policy 26.1 pp.3-24 (2019) : 3.

Chang Woo-Young. A Critical Review on Social Media Campaign Studies : Trends and Issues. 2019; 26(1), 3-24. Available from: doi:10.22693/NIAIP.2019.26.1.003

Chang Woo-Young. "A Critical Review on Social Media Campaign Studies : Trends and Issues" Informatization Policy 26, no.1 (2019) : 3-24.doi: 10.22693/NIAIP.2019.26.1.003

Chang Woo-Young. A Critical Review on Social Media Campaign Studies : Trends and Issues. Informatization Policy, 26(1), 3-24. doi: 10.22693/NIAIP.2019.26.1.003

Chang Woo-Young. A Critical Review on Social Media Campaign Studies : Trends and Issues. Informatization Policy. 2019; 26(1) 3-24. doi: 10.22693/NIAIP.2019.26.1.003

Chang Woo-Young. A Critical Review on Social Media Campaign Studies : Trends and Issues. 2019; 26(1), 3-24. Available from: doi:10.22693/NIAIP.2019.26.1.003

Chang Woo-Young. "A Critical Review on Social Media Campaign Studies : Trends and Issues" Informatization Policy 26, no.1 (2019) : 3-24.doi: 10.22693/NIAIP.2019.26.1.003