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@article{ART001302670},
author={Sungil Han},
title={A Study on Ambiguity as a Language Strategy},
journal={Korean Semantics},
issn={1226-7198},
year={2008},
volume={27},
pages={341-364}

TY - JOUR
AU - Sungil Han
TI - A Study on Ambiguity as a Language Strategy
JO - Korean Semantics
PY - 2008
VL - 27
IS - null
PB - The Society Of Korean Semantics
SP - 341
EP - 364
SN - 1226-7198
AB - The present study purposed to examine how ambiguity is utilized as a language strategy and to suggest the necessity of language strategy. Until now, ambiguity has been considered an obstacle to communication, and thus previous research has been focused on how to resolve ambiguity. However, ambiguity is rather a kind of active language strategy for suggestive and creative expression by intentionally breaking away from the maxims of daily conversation. Previous research has also used the term ‘language strategy’ often but its concept has not been defined and explained clearly. Thus, this study defined language strategy as ‘a method or scheme of language use for achieving the goal of communication’ and suggested the necessity for systematic research on the term. In addition, using riddles, humor texts and advertisement texts, this study showed that ambiguity is being utilized as an active language strategy rater than an obstacle to communication. Ambiguities observed in these texts can be classified into lexical ambiguity, metaphorical ambiguity, idiomatic ambiguity and pragmatic ambiguity. These ambiguities were found to obstruct hearers’ interpretation, to be utilized as sophisticated language strategies arousing fun and interest, and to play important roles in achieving the goals of texts. In order to understand effective communication strategies and to improve our abilities to use language, there should be continuous research on active language strategies reflecting creative expressions like ambiguity.
KW - 언어전략(language strategy);중의성(ambiguity);격률(maxim);창의적 표현(creative expression);적극적 언어전략(active language strategy);수수께끼(riddles);유머텍스트(humor texts);광고텍스트 (advertisement texts);어휘적 중의성(lexical ambiguity);은유적 중의성(metaphorical ambiguity);관용적 중의성(idiomatic ambiguity);화용론적 중의성(pragmatic ambiguity)
DO -
UR -
ER -

Sungil Han. (2008). A Study on Ambiguity as a Language Strategy. Korean Semantics, 27, 341-364.

Sungil Han. 2008, "A Study on Ambiguity as a Language Strategy", Korean Semantics, vol.27, pp.341-364.

Sungil Han "A Study on Ambiguity as a Language Strategy" Korean Semantics 27 pp.341-364 (2008) : 341.

Sungil Han. A Study on Ambiguity as a Language Strategy. 2008; 27 341-364.

Sungil Han. "A Study on Ambiguity as a Language Strategy" Korean Semantics 27(2008) : 341-364.

Sungil Han. A Study on Ambiguity as a Language Strategy. Korean Semantics, 27, 341-364.

Sungil Han. A Study on Ambiguity as a Language Strategy. Korean Semantics. 2008; 27 341-364.

Sungil Han. A Study on Ambiguity as a Language Strategy. 2008; 27 341-364.

Sungil Han. "A Study on Ambiguity as a Language Strategy" Korean Semantics 27(2008) : 341-364.