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Metaphorical Conceptualization of Virtual Currency

  • Korean Semantics
  • 2018, 62(), pp.1-26
  • Publisher : The Society Of Korean Semantics
  • Research Area : Humanities > Korean Language and Literature
  • Published : December 30, 2018

LIM, HYEWON 1

1상명대학교

Accredited

ABSTRACT

Metaphor is a method of understanding new information through already known information. An article about economy seems very objective as it delivers fact-oriented information, but its conceptualization could differ in accordance with the intention of a writer. Once the writer choses a specific metaphor for information delivery, a reader builds a meaning frame according to the intention of writer and understands the information within the frame. According to the examination on metaphoric expression used in articles about virtual currency, it used conceptual metaphor that makes virtual currency look like dangerous beings. There were conceptual metaphors like VIRTUAL CURRENCY IS MINERAL, VIRTUAL CURRENCY IS A ORGANISM, VIRTUAL CURRENCY IS A MAN, VIRTUAL CURRENCY MARKETING IS WAR. Also, there were metaphoric expressions in accordance with characteristics such as demand and supply, competition, capital transfer and market mood such as ECONOMIC ACTION IS RACE, MONEY IS AN ENTITY, ECONOMIC SITUATION IS THE MOVEMENT OF WATER/AIR.

Citation status

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