@article{ART002141766},
author={CHOE JIAN},
title={Mary Quant: Defining the Swinging Sixties},
journal={Journal of Humanities, Seoul National University},
issn={1598-3021},
year={2016},
volume={73},
number={3},
pages={283-303},
doi={10.17326/jhsnu.73.3.201608.283}
TY - JOUR
AU - CHOE JIAN
TI - Mary Quant: Defining the Swinging Sixties
JO - Journal of Humanities, Seoul National University
PY - 2016
VL - 73
IS - 3
PB - Institute of Humanities, Seoul National University
SP - 283
EP - 303
SN - 1598-3021
AB - Mary Quant is the quintessential fashion designer of the 1960s whose epoch-making dress and, most notably, the miniskirt had an abiding influence even on today. Along with her fellow designers of contemporary London, she attempted to overturn the staid reserve associated with traditional British fashion by presenting a range of innovative looks. The new clothes culture which Quant helped promote was more than a matter of fashionable dress. It was built on the socio-economic foundations of the day and addressed, in sartorial terms, the decade’s central concerns. It thus informed new perceptions and attitudes towards gender, class, youth and modernity. Therefore, the Mary Quant fashion, rather than simply marked for its quirky aesthetic appeal, should be viewed as charting the complex interplay between individual identities, social mores and dress.
With this in mind, the present thesis considers the significance of Mary Quant in terms of the social history of sixties London rather than of the confined boundary of fashion per se. It places her in a broader context of social and material renewal of the times, focusing on her engagement with the decade’s prime issues: youth culture, feminism and consumerism.
KW - Mary Quant;the Swinging Sixties;London;youth culture;feminism;consumerism
DO - 10.17326/jhsnu.73.3.201608.283
ER -
CHOE JIAN. (2016). Mary Quant: Defining the Swinging Sixties. Journal of Humanities, Seoul National University, 73(3), 283-303.
CHOE JIAN. 2016, "Mary Quant: Defining the Swinging Sixties", Journal of Humanities, Seoul National University, vol.73, no.3 pp.283-303. Available from: doi:10.17326/jhsnu.73.3.201608.283
CHOE JIAN "Mary Quant: Defining the Swinging Sixties" Journal of Humanities, Seoul National University 73.3 pp.283-303 (2016) : 283.
CHOE JIAN. Mary Quant: Defining the Swinging Sixties. 2016; 73(3), 283-303. Available from: doi:10.17326/jhsnu.73.3.201608.283
CHOE JIAN. "Mary Quant: Defining the Swinging Sixties" Journal of Humanities, Seoul National University 73, no.3 (2016) : 283-303.doi: 10.17326/jhsnu.73.3.201608.283
CHOE JIAN. Mary Quant: Defining the Swinging Sixties. Journal of Humanities, Seoul National University, 73(3), 283-303. doi: 10.17326/jhsnu.73.3.201608.283
CHOE JIAN. Mary Quant: Defining the Swinging Sixties. Journal of Humanities, Seoul National University. 2016; 73(3) 283-303. doi: 10.17326/jhsnu.73.3.201608.283
CHOE JIAN. Mary Quant: Defining the Swinging Sixties. 2016; 73(3), 283-303. Available from: doi:10.17326/jhsnu.73.3.201608.283
CHOE JIAN. "Mary Quant: Defining the Swinging Sixties" Journal of Humanities, Seoul National University 73, no.3 (2016) : 283-303.doi: 10.17326/jhsnu.73.3.201608.283
