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Rewriting the Dangun: Myth on the Internet Focusing on “Garlic Memes”

  • Journal of Humanities, Seoul National University
  • 2024, 81(4), pp.153-179
  • Publisher : Institute of Humanities, Seoul National University
  • Research Area : Humanities > Other Humanities
  • Received : October 15, 2024
  • Accepted : November 12, 2024
  • Published : November 30, 2024

Kwon Euncho 1

1서울대학교

Accredited

ABSTRACT

Nationalism is alive and well and driven by narratives on the Internet. In this light, this study focuses on “garlic memes” related to the Dangun myth. “Garlic memes” are Internet memes that are created, modified, imitated, and circulated through shared ideas about the consumption of garlic by Koreans. “Garlic memes” consider the attribute of loving garlic as a Korean identity. In particular, “garlic memes” emphasize the Korean identity by comparing Koreans to foreigners. Some “garlic memes” combine with the Dangun myth. As a result, contemporary Koreans, bears, and a bear woman, who appears in the typical type of the Dangun myth, are equated. “Garlic memes” naturalize the idea that Koreans love garlic because of their ancestor, the bear woman. After all, “garlic memes” are a nationalist myth that naturalizes Korean identity. On the Internet, the Dangun myth is rewritten to the myth of “garlic memes.”

Citation status

* References for papers published after 2023 are currently being built.