2021, Vol.29, No.4

The Sociolinguistic Journal of Korea 2023 KCI Impact Factor : 0.57

pISSN : 1226-4822
https://journal.kci.go.kr/socioling

This investigation aims to identify the roles of the discourse marker ja in home shopping discourse. In 12 excerpts of home shopping discourse, ja has been found 8 6 times, used as a marker of adding more information, changing a subject, starting a new topic, focusing and suggesting. The analysis showed that the adding more information function, which is the most frequently used one (35 times), and the suggesting one were newly found in this type of discourse and directly related to the characteristic of the discourse: show hosts tend to provide as much information about the product as possible and to justify the consumption by suggesting various reasons. In addition, cases in which ja was used more than two times by one speaker were often found, which is connected to the fact that it is necessary to keep consumers' attention for the purpose of selling products. Also, guests who occasionally appear to help the hosts never used ja, which is because only show hosts have the power to control the discourse. In the process of switching the topic (e.g. price, composition, product features, or rushing comments), ja was used as a subject-changing marker second most frequently (29 times), especially when making rushing comments. These findings turn out to be closely related to the distinctive features of home shopping discourse, demonstrating the importance of studying discourse markers within the context of institutional discourse.

This study investigates the possibility of broadening Korean terminology research by examining Quebecois terminology research under the “Quebecois School,” which shows unique academic characteristics. Specifically, under the argument that Quebecois terminology qualifies as socioterminology, three areas that can be referenced in future Korean terminology research were analyzed: terminotics, ad hoc terminology, and terminometry. Accordingly, this study presents three tasks for future Korean terminology research: integration of neighborhood studies, user-centered study, and follow-up study on terminology development. Since 1998, Korean terminology has developed both in theory and practice. However, in order to further elevate the current terminology, active academic exchanges at the world level are required. The present study is in line with this goal, and it is expected that various efforts to develop terminology research will eventually lead to “Korean School” with original characteristics.

The purpose of this study is to examine how the communication style of reading and speaking appear in Kaokatalk. Especially, this article focused on how the interactive burden shapes the communication style in Kakaotalk. The results on this study are summarized in the following two ways. Fisrt, the concept of reading in Kakaotalk has a spectrum and is divided into various actions. Second, reading and speaking in Kakaotalk are selectively performed while on hold when the speaker wants them.