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Rethinking Cultural Brokers: How to Make Ecotourism Work

  • SUVANNABHUMI
  • Abbr : SVN
  • 2025, 17(2), pp.35~64
  • DOI : 10.22801/svn.2025.17.2.35
  • Publisher : Korea Institute for ASEAN Studies
  • Research Area : Social Science > Area Studies > Southeast Asia
  • Received : August 8, 2024
  • Accepted : April 14, 2025
  • Published : July 31, 2025

Jeong Jeong hun 1

1서울대학교 아시아연구소

Accredited

ABSTRACT

This paper discusses the cultural practices in ecotourism among the residents group in the Ubud region of Bali. It examines the role of the village youth group for the in ecotourism practices and explores as well as their role as a means of in achieving existential authenticity. The community-based tourism (CBT) program run by the youth group of Sebatu Village is similar to like the existing commercial trekking tours. By utilizing the natural and cultural resources of the village in which they live, they use the Balinese tradition combined with the spatial and existential authenticity of the Sebatu Village. In addition, previously marginalized resident groups are participating actively in ecotourism and this experience is providing economic benefits and new understanding of their traditional Balinese culture. In the end, this article will provide a new perspective on who should be the main agents in the tourism commercialization process that utilizes traditional culture in the tourism area.

Citation status

* References for papers published after 2024 are currently being built.