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From Pilgrimage to Leisure Travel: The Historical Evolution of Domestic Tourism in Myanmar

  • SUVANNABHUMI
  • Abbr : SVN
  • 2026, 18(2), pp.267~284
  • DOI : 10.22801/svn.2026.18.2.267
  • Publisher : Korea Institute for ASEAN Studies
  • Research Area : Social Science > Area Studies > Southeast Asia
  • Received : July 10, 2025
  • Accepted : March 12, 2026
  • Published : July 31, 2026

Myo Oo 1

1부산외국어대학교 아세안연구원

Accredited

ABSTRACT

This study examines the historical evolution of domestic tourism in Myanmar, tracing its progression from traditional Buddhist pilgrimage to contemporary leisure-centered travel. Historically, religious devotion characterized the travel landscape; however, the 1996 Visit Myanmar Year campaign signified a crucial transition towards varied recreational activities and the development of secular destinations. Despite the significance of these transitions, a scholarly gap remains regarding the long-term historical development of Myanmar’s domestic tourism sector. Drawing on colonial-era literary sources, this paper argues that the transformation of domestic tourism was not a sudden postcolonial phenomenon but was rooted in the shifting economic and administrative conditions of the colonial period. Specifically, it identifies pagoda festivals as a critical transitional phase where religious practice began to incorporate commercial activities, social entertainment, and modern infrastructure. By analyzing how these festivals reconfigured pilgrimage into a multifaceted experience, the study demonstrates that the boundaries between the sacred and the secular in Myanmar’s travel culture have long been fluid, laying the essential foundation for modern domestic leisure tourism.

Citation status

* References for papers published after 2025 are currently being built.