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Legal Issues about Discriminatory Regulation between Comprehensive Programming PP and Terrestrial Broadcasting

  • Public Land Law Review
  • Abbr : KPLLR
  • 2011, 53(), pp.235-254
  • Publisher : Korean Public Land Law Association
  • Research Area : Social Science > Law

KIM, MIN HO 1,  양은영 2,  이용미 1

1성균관대학교
2성균관대학교 대학원

Accredited

ABSTRACT

In today's multimedia society, multi-channel terrestrial broadcasting channels are losing the value of the rare. More than 90% of households in Korea are joined to cable and satellite, IPTV, and pay-TV services and people are already over 80% through cable or satellite services to get terrestrial broadcasting channels. Therefore, in terms of free universal service, the presence of terrestrial broadcasting is getting smaller. The era of broadcasting and communication convergence service, with the expansion of the broadcast area boundaries are crumbling due to the scarcity of radio broadcasting in the public interest for which the logic is going to lose more strength. Moreover, terrestrial broadcasting and the other pay-TV market and compete for a share of advertising market are driven by circumstances. In this situation, the Korea Communications Commission in December 2010, adopted four ‘Comprehensive Programming PP’, then in 2011 March, introduced ‘OBS Kyung-in Broadcasting outside Seoul to permit re-transmission’, those such introduction of competition on broadcasting markets to further enhance Broadcasting and public responsibility for it is expected to collape. ‘Comprehensive programming PP’ and ‘OBS Kyung-air’ with 3 terrestrial broadcast content and broadcast rights reversed are virtually identical to the existing legal status, but the current ownership restrictions for broadcasting, programming regulations, duties, transport and so it ‘comprehensive programming PP’ discriminatory status for has been given. While local terrestrial broadcasters ‘OBS Kyung-air’ for the existing 3 terrestrial broadcast and is applied to the same regulations, local private broadcasting has been considered realistic conditions of such system. In addition, those of ‘terrestrial broadcasters’ and ‘non-phase wave media’ in the past in the broadcast industry has been classified as ‘public broadcasting group’ and ‘commercial broadcast group’ which is changing the paradigm's. In case of ‘OBS Kyung-TV’ in the competitive market system establishing the identity will be preceded to improve the competitive ability of their own. In this broadcast industrial issues and for the resolution of the issues of fair competition in the market current broadcasting system maintenance and Communications Commission for broadcasting policy is essential to establish the principle. Ultimately, the broadcast competition in the market environment to receive broadcast services were for viewers.

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