2024, Vol.6, No.6

International Journal of K-Culture/K-Culture융합연구 KCI Impact Factor : 0.0

pISSN : 2951-2808 / eISSN : 2951-2883
https://journal.kci.go.kr/K-Culture

Objectives: The purpose of this study is to examine the meaning, imagery, and post-evaluation that has been handed down among people based on the stories related to Kim Si-seup from Gangwon-do. Through this, we examined the aspects and characteristics of the Kim Si-seup folk tale and how to use it strategically. Methods: In preparation for the biography, discussions were conducted on the folktales related to Kim Si-seup from Gangwon-do. Based on the folktales, it was divided into Kim Si-seup as a genius, Kim Si-seup as a talent, Kim Si-seup as a feng shui geographer, and Kim Si-seup as a god, and examined his imagery, post-evaluation, and the meaning of the character in the consciousness of the people. Conclusions: Based on the story of Kim Si-seup from Gangwon-do, Kim Si-seup's appearance has various aspects, ranging from passive feng shui history with superpowers to a high-level god defending the village, and it is recognized as a result overall but accepted in the positive rather than negative aspects.

Objectives: The purpose is to examine the current status and characteristics of long-established store in Gangwon-do. Through this, we looked at the meaning and content of Gangwon-do's food, and ways to utilize it strategically. Methods: Long-established store in Gangwon-do was conducted as of March 2020. Gangwon-do's Long-established store survey was conducted by dividing it into 7 cities and 11 counties in consideration of Gangwon-do's administrative districts. Based on this, preliminary surveys by region, basic surveys, and in-depth interviews with business owners were conducted. In addition, the contents of reports from 54 domestic media companies were investigated and the results were reflected as much as possible. Conclusions: Long-established store in Gangwon Province led the operation with its makguksu and dakgalbi being its signature dishes. And after the Korean War, food from the North Korean region played an important role by the displaced. Next, it is closely related to military facilities. As Long-established store in Gangwon Province is closely related to the revitalization of the local tourism industry and the local economy, it is necessary to develop it intensively

Objectives: This is to examine the current status of the 'Gyosan Heo Gyun Cultural Festival' held every year in the Gangneung area and explore ways to revitalize it. Through this article, I hope that this festival will be known to outside tourists and become a familiar event. Methods: We looked at festivals targeting not only the Gangneung area but also people from other regions. And based on this, the characteristics and direction of the 'Gyosan Heo Gyun Cultural Festival' were presented. To this end, it is necessary to modernize and diversify the program, and a method to strengthen the promotion strategy is required. Finally, a strategy that can induce the interest of visitors through visual programs, etc. should be presented. Conclusions: 'Gyosan Heo Gyun Cultural Festival' must combine popularity with a modern sense while maintaining a literary depth. Through this, the 'Gyosan Heo Gyun Cultural Festival' will be able to develop into a sustainable cultural festival that represents Gangneung's identity and contributes to revitalizing the local economy and culture.