@article{ART003275259},
author={Alaa F. Elewa},
title={Viki as a Social Network Platform: A Space for Old-school K-drama Fans},
journal={International Journal of K-Culture/K-Culture융합연구},
issn={2951-2808},
year={2022},
volume={2},
number={2},
pages={51-66}
TY - JOUR
AU - Alaa F. Elewa
TI - Viki as a Social Network Platform: A Space for Old-school K-drama Fans
JO - International Journal of K-Culture/K-Culture융합연구
PY - 2022
VL - 2
IS - 2
PB - K-culture Convergence Research Society
SP - 51
EP - 66
SN - 2951-2808
AB - Objectives: Korean drama fans created a space to communicate with each other by using various social media features provided by Viki. This paper sheds light on those features considering them as an important factor for Viki to survive in the growing OTT market. The main purpose of this paper is to analyze Viki’s social media networking features and reveal its functions and importance for fans.
Methods: In this paper, various elements of Viki as a social media platform were analyzed mainly based on the results of previous studies. In addition, I used topics and comments that were written by fans and posted on Viki's "Discussion" page to find out what kind of contents Viki’s users aim to watch and shed light on the difference between Viki and other OTT platforms.
Conclusions: Countless other cases, not limited to Korean drama fans, explain why someone may join a particular group of fans. Overall, these cases indicate that the sense of connectedness, shared feelings and memories, and shared language are one of the main reasons that bring different people together under one fandom. Unlike other OTT platforms, Viki provides specific contents for old-school Korean drama fans whom they have accurate taste about what kind of K-dramas they want to watch, and it also provides various communication features that allow fans to form a community inside the website. This paper concludes that these two factors are the reason why Viki retains so many users.
KW - Viki;Social Media Platform;Korean Drama Fan;Fandom;Fan Community;Netflix;OTT Platform
DO -
UR -
ER -
Alaa F. Elewa. (2022). Viki as a Social Network Platform: A Space for Old-school K-drama Fans. International Journal of K-Culture/K-Culture융합연구, 2(2), 51-66.
Alaa F. Elewa. 2022, "Viki as a Social Network Platform: A Space for Old-school K-drama Fans", International Journal of K-Culture/K-Culture융합연구, vol.2, no.2 pp.51-66.
Alaa F. Elewa "Viki as a Social Network Platform: A Space for Old-school K-drama Fans" International Journal of K-Culture/K-Culture융합연구 2.2 pp.51-66 (2022) : 51.
Alaa F. Elewa. Viki as a Social Network Platform: A Space for Old-school K-drama Fans. 2022; 2(2), 51-66.
Alaa F. Elewa. "Viki as a Social Network Platform: A Space for Old-school K-drama Fans" International Journal of K-Culture/K-Culture융합연구 2, no.2 (2022) : 51-66.
Alaa F. Elewa. Viki as a Social Network Platform: A Space for Old-school K-drama Fans. International Journal of K-Culture/K-Culture융합연구, 2(2), 51-66.
Alaa F. Elewa. Viki as a Social Network Platform: A Space for Old-school K-drama Fans. International Journal of K-Culture/K-Culture융합연구. 2022; 2(2) 51-66.
Alaa F. Elewa. Viki as a Social Network Platform: A Space for Old-school K-drama Fans. 2022; 2(2), 51-66.
Alaa F. Elewa. "Viki as a Social Network Platform: A Space for Old-school K-drama Fans" International Journal of K-Culture/K-Culture융합연구 2, no.2 (2022) : 51-66.
