@article{ART003275260},
author={Kim, Kang-won},
title={ series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times},
journal={International Journal of K-Culture/K-Culture융합연구},
issn={2951-2808},
year={2022},
volume={2},
number={2},
pages={67-90}
TY - JOUR
AU - Kim, Kang-won
TI - series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times
JO - International Journal of K-Culture/K-Culture융합연구
PY - 2022
VL - 2
IS - 2
PB - K-culture Convergence Research Society
SP - 67
EP - 90
SN - 2951-2808
AB - Objectives: The green marketing practice improves consumers’ environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers’ green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers’ green purchasing intention.
Methods: This research has conducted the ‘Qualitative Content Analysis’ in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis.
Conclusions: This research concludes that green brand positioning helps companies secure a special place in a consumers’ mind by facilitating the design of the desired green brand awareness image and strengthening consumers’ desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.
KW - series;TV drama;a historical drama;Korean TV dramas;1980s;a discussion of the times;Canon;pop culture
DO -
UR -
ER -
Kim, Kang-won. (2022). series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times. International Journal of K-Culture/K-Culture융합연구, 2(2), 67-90.
Kim, Kang-won. 2022, " series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times", International Journal of K-Culture/K-Culture융합연구, vol.2, no.2 pp.67-90.
Kim, Kang-won " series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times" International Journal of K-Culture/K-Culture융합연구 2.2 pp.67-90 (2022) : 67.
Kim, Kang-won. series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times. 2022; 2(2), 67-90.
Kim, Kang-won. " series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times" International Journal of K-Culture/K-Culture융합연구 2, no.2 (2022) : 67-90.
Kim, Kang-won. series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times. International Journal of K-Culture/K-Culture융합연구, 2(2), 67-90.
Kim, Kang-won. series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times. International Journal of K-Culture/K-Culture융합연구. 2022; 2(2) 67-90.
Kim, Kang-won. series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times. 2022; 2(2), 67-90.
Kim, Kang-won. " series, The Establishment of the Korean Historical Drama Screening and the Reflection of the Discourse of the Times" International Journal of K-Culture/K-Culture융합연구 2, no.2 (2022) : 67-90.
