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Trends in Korean Painting after 1990: Globalization and its Engagement in Vietnam

  • International Journal of K-Culture/K-Culture융합연구
  • Abbr : IJKC
  • 2025, 8(8), pp.47~65
  • Publisher : K-culture Convergence Research Society
  • Research Area : Humanities > Other Humanities
  • Received : November 20, 2025
  • Accepted : December 15, 2025
  • Published : December 31, 2025

Nguyen Thi Thao Nguyen 1 Nguyen Thi Hanh Dung 2

1Hong Bang International University, Vietnam
2홍방국제대학교, 베트남

Candidate

ABSTRACT

Objectives Korean painting after 1990 has expanded through global exchanges, transnational collaborations, digital exhibitions, and calligraphic fusion. In Vietnam, it is embraced through exhibitions, cultural diplomacy, and Korean Studies programs. The study shows that Korean painting reshapes artistic identity in global contexts while functioning as an important cultural bridge that strengthens Vietnam-Korea relations. Methods This study employs qualitative methods through document review and media content analysis. Academic literature outlines the development of Korean painting since the 1990s, while Korean and Vietnamese media sources provide empirical cases of artistic exchange. Using keywords such as “K-Art” and “hội họa Hàn Quốc,” the study integrates theoretical and real-world data to interpret the globalization of Korean painting and its reception in Vietnam. Conclusions Korean painting has transformed since the 1990s through global expansion, transnational collaboration, digital innovation, and renewed calligraphic identity. In Vietnam, it is positively received via exhibitions, education, and cultural diplomacy, serving as a key medium of cross-cultural understanding. Overall, Korean painting acts as a cultural bridge that strengthens Korea-Vietnam relations and offers insights for sustainable artistic exchange.

Citation status

* References for papers published after 2024 are currently being built.