Song Wonsook
|
Chang Jung Yoon
| 2025, 64(2)
| pp.47~80
| number of Cited : 0
This paper analyzed YouTube comments on Korean military reality programs Steel Troops 3 (2023) and Steel Troops W (2024) using text mining techniques to explore gender representation and reception patterns in militarized entertainment content. The research collected comments from the top 100 videos by viewership, analyzing a total of 19,081 comments—9,371 from Steel Troops 3 and 9,710 from Steel Troops W —through sentiment analysis and topic modeling. Sentiment analysis revealed that while Steel Troops 3 showed 56.76% positive responses, Steel Troops W demonstrated a higher positive rate of 66.82%. However, the negative comment ratio showed a significant difference, with Steel Troops W at 15.52% compared to Steel Troops 3 at 7.14%—more than twice as high. In negative comments about Steel Troops W , “woman” (189 occurrences) and “female soldier” (135 occurrences) emerged as the top keywords, confirming that prejudices against female soldiers persist. Topic modeling revealed that female participants in Steel Troops W were evaluated based on dual standards of military capability and femininity, with discourse related to female conscription and gender equality debates comprising 37% of all discussions. Consequently, the Steel Troops series has evolved beyond simple entertainment consumption into a forum for social discourse, demonstrating that gender functions as a key variable in shaping public discourse around military-themed entertainment programs.