KJCKorea
Journal Central

본 저널 제63권 1호 127-150쪽에 실린 논문, 장정윤·장민재, “텍스트 마이닝을 활용한 성별에 따른 타투에 대한 인식 차이 분석 - 유튜브 영상의 제목과 댓글 중심으로 -” 의 저자 정보가 정정된 바, 이에 내용을 추가합니다. 수정 전: 장정윤(주저자), 장민재(공저자) 수정 후: 장민재(주저자), 장정윤(교신저자)

This study explores how the hanfu experience—a cultural phenomenon shaped by young Chinese women’s collective vision of cultural identity, beauty ideals, and digital image-making practices—has rapidly spread across borders via social media and gained growing popularity among South Korean female consumers. Young Chinese people have reconstructed the hanfu through curated integration of historical and contemporary fashion elements, using the garment to perform belonging within an imagined Chinese community—a process that has sparked ongoing debates about the homogenization of cultural diversity. The proliferation of “women in hanfu” images on digital platforms stems from three intersecting dynamics: Chinese youth’s nationalist reclamation of lost heritage, women’s neoliberal aspirations toward an idealized self, and the Chinese state’s strategic pursuit of global soft power. These forces have coalesced into the “hanfu experience,” a commercialized cultural form generating intricate layers of affect. While South Korean women appear voluntarily drawn to the hanfu experience by their fascination with glamorous Chinese wanghong influencers, such engagement operates as orchestrated participation within broader systems of surveillance and control. The digital economy serves as a site where state and platform actors continually appropriate women’s erotic, affective, and self-disciplinary labor for capital and power accumulation. Through this mechanism, China’s digital nationalism harnesses women’s gendered aspirations to extend geopolitical and cultural influence beyond national borders.