Song Wonsook
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														Chang Jung Yoon
														
													
												
												
												
												| 2025, 64(2)
												
													
													
														| pp.47~80
													
												
												| number of Cited : 0
											
											
											
												
												
													
														
															
																
																	
																		This paper analyzed YouTube comments on Korean military reality programs Steel Troops 3  (2023) and Steel Troops W  (2024) using text mining techniques to explore gender representation and reception patterns in militarized entertainment content. The research collected comments from the top 100 videos by viewership, analyzing a total of 19,081 comments—9,371 from Steel Troops 3  and 9,710 from Steel Troops W —through sentiment analysis and topic modeling. Sentiment analysis revealed that while Steel Troops 3  showed 56.76% positive responses, Steel Troops W  demonstrated a higher positive rate of 66.82%. However, the negative comment ratio showed a significant difference, with Steel Troops W  at 15.52% compared to Steel Troops 3  at 7.14%—more than twice as high. In negative comments about Steel Troops W , “woman” (189 occurrences) and “female soldier” (135 occurrences) emerged as the top keywords, confirming that prejudices against female soldiers persist. Topic modeling revealed that female participants in Steel Troops W  were evaluated based on dual standards of military capability and femininity, with discourse related to female conscription and gender equality debates comprising 37% of all discussions. Consequently, the Steel Troops  series has evolved beyond simple entertainment consumption into a forum for social discourse, demonstrating that gender functions as a key variable in shaping public discourse around military-themed entertainment programs.