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Japan’s Right-wing YouTubers: Finding a Niche in an Environment of Increased Censorship

Jeffrey James Hall 1

1Waseda University

Accredited

ABSTRACT

In recent years, online hate speech has gained considerable attention and some tech companies have attempted to regulate the behavior of internet users. One notable example is YouTube, the world’s most popular video sharing website, which enacted new policies in 2017 to censor content it considered racist or hateful. This paper examines how this situation played out for Japan-based YouTube content creators. It looks at the videos and the viewer communities surrounding two very popular right-wing YouTube channels: Nihon Bunka Channel Sakura and Black Pigeon Speaks. Both Nihon Bunka Channel Sakura and Black Pigeon Speaks carefully tread the line between what is acceptable and unacceptable under YouTube’s rules, avoiding the use of language that could be considered outright hate speech. They also embraced online crowdfunding—which draws upon the contributions of individual viewers—as an alternative to relying on traditional advertising revenue. Amid the growth of private regulation that attempts to silence online hate speech and far right content creators, these two channels have built and maintained loyal communities of viewers, allowing them to survive and thrive. This raises questions about whether YouTube and other private internet companies can effectively regulate undesirable speech on their platforms.

Citation status

* References for papers published after 2023 are currently being built.