@article{ART002133512},
author={Lee Eun Mi and 김다혜},
title={The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines},
journal={日本硏究},
issn={1229-6309},
year={2016},
number={42},
pages={139-155},
doi={10.20404/jscau.2016.08.42.139}
TY - JOUR
AU - Lee Eun Mi
AU - 김다혜
TI - The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines
JO - 日本硏究
PY - 2016
VL - null
IS - 42
PB - The Center for Japanese Studies
SP - 139
EP - 155
SN - 1229-6309
AB - In this study, the use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines was investigated focusing on reader’s age groups(in their 20s and 40s).
The results of this study were summarized as follows.
The ratio of incomplete sentence was higher in cosmetic advertising in Japanese magazines than in cosmetic advertising in Korean magazines, and this tendency was stronger in magazines for reader’s age groups in their 40s.
For complete sentence, the ratio of non-polite forms was higher than that of polite forms in both Korean and Japanese magazines regardless of reader’s age groups, and this tendency was stronger in magazines for reader’s age groups in their 20s.
For incomplete sentence, the ratio of noun forms was the highest in both Korean and Japanese magazines regardless of reader’s age groups. However, there was difference in the use of particle forms: the ratio of connective particle was high in cosmetic advertising in Korean magazines whereas the ratio of case particle was high in cosmetic advertising in Japanese magazines.
KW - Sentence-final forms;Cosmetic advertizing;Complete sentence;Incomplete sentence
DO - 10.20404/jscau.2016.08.42.139
ER -
Lee Eun Mi and 김다혜. (2016). The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines. 日本硏究, 42, 139-155.
Lee Eun Mi and 김다혜. 2016, "The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines", 日本硏究, no.42, pp.139-155. Available from: doi:10.20404/jscau.2016.08.42.139
Lee Eun Mi, 김다혜 "The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines" 日本硏究 42 pp.139-155 (2016) : 139.
Lee Eun Mi, 김다혜. The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines. 2016; 42 : 139-155. Available from: doi:10.20404/jscau.2016.08.42.139
Lee Eun Mi and 김다혜. "The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines" 日本硏究 no.42(2016) : 139-155.doi: 10.20404/jscau.2016.08.42.139
Lee Eun Mi; 김다혜. The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines. 日本硏究, 42, 139-155. doi: 10.20404/jscau.2016.08.42.139
Lee Eun Mi; 김다혜. The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines. 日本硏究. 2016; 42 139-155. doi: 10.20404/jscau.2016.08.42.139
Lee Eun Mi, 김다혜. The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines. 2016; 42 : 139-155. Available from: doi:10.20404/jscau.2016.08.42.139
Lee Eun Mi and 김다혜. "The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines" 日本硏究 no.42(2016) : 139-155.doi: 10.20404/jscau.2016.08.42.139
