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The use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines

Lee Eun Mi 1 김다혜 1

1명지대학교

Accredited

ABSTRACT

In this study, the use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines was investigated focusing on reader’s age groups(in their 20s and 40s). The results of this study were summarized as follows. The ratio of incomplete sentence was higher in cosmetic advertising in Japanese magazines than in cosmetic advertising in Korean magazines, and this tendency was stronger in magazines for reader’s age groups in their 40s. For complete sentence, the ratio of non-polite forms was higher than that of polite forms in both Korean and Japanese magazines regardless of reader’s age groups, and this tendency was stronger in magazines for reader’s age groups in their 20s. For incomplete sentence, the ratio of noun forms was the highest in both Korean and Japanese magazines regardless of reader’s age groups. However, there was difference in the use of particle forms: the ratio of connective particle was high in cosmetic advertising in Korean magazines whereas the ratio of case particle was high in cosmetic advertising in Japanese magazines.

Citation status

* References for papers published after 2022 are currently being built.