KJCKorea
Journal Central

The purpose of this study is to investigate the affects picture of the general public in China in terms of Mao’s image transformation based on the periodical value system of each age, targeting a film magazine <Popular Cinema> at the early age of modern China, propaganda poster during the Cultural Revolution and a caricature the ‘Political Pop’ after economic reform. First, this paper will demonstrate how Chinese history is to be defined and reshaped in connection with the relationships between Mao and the masses in general by analyzing the first Chinese film magazine <Popular Cinema> based on the way and visually technical strategies in making him the best hero at that time. Second, this study explicates how sublime and routine life is overlapped through the verification of hero’s individualities currently receiving public favor, particularly based on Mao’s heroic image appeared in propaganda posters during the Cultural Revolution. Third, I tried to illuminate the skeptical sentiment of the general mass of China against the socialistic ideology during the time of post-cold war including the transformation of Chinese society by categorizing as a type of ‘Political Pop’ and making a caricature of Mao’s portrait in general. As the socialist ideology in China has been often adapted, Mao’s image has also been repeatedly modified into a sanctity, daily and caricature. As the foundation of political power, the image of modern politician positively reflects a social structure. As a result, this study finally examined the historical process of the masses in China by analyzing the image of Mao focusing on the way how the mass transformed from the public to consumers during the cold war and post-cold war.

Mao Zedong, image, affects geography, Popular Cinema, propaganda poster, politics-pop, re-composition of history, consecration, routinized, People, consumer