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A Study of China Game Industry Advance Overseas Market Status and the Implications

  • The Journal of Chinese Cultural Studies
  • 2016, (34), pp.49-75
  • DOI : 10.18212/cccs.2016..34.003
  • Publisher : The Society For Chinese Cultural Studies
  • Research Area : Humanities > Chinese Language and Literature > Chinese Literature > Chinese Culture
  • Published : November 30, 2016

Kwon Ki Young 1

1인천대학교

Accredited

ABSTRACT

This paper is China game industry go-to-market strategy for analysis abroad and in the future, Korea and with the collaboration of China's game industry to derive implications in relation to the purpose. China's game industry is about 30 percent every year for the past 8 years of growth, China domestic game is 70% and the domestic market. China in accordance with these developments in overseas exports grew rapidly in the game. The evolution of the game industry promotion China game industry for a variety of government policies and efficient policy propulsion system, and sharply expanding the domestic market will be helped, such as a scale. But more than anything the innovative efforts of companies important China game powered by. China game industry carve out their particular overseas markets appears significantly in these efforts. The game of companies are exploring various strategies for overseas. Of course, to take advantage of these various models are above their capabilities and considering the characteristics of the market abroad by region was selected. China Government's policy was to help to support overseas, but in the last 10 years, China companies showed that the performance of these enterprises' innovative overseas advance was the result of the effort. They are rapidly growing giant did not settle in the domestic market and didn't have a lot of return on the market in Southeast Asia was not neglected. They entered the mainstream market in order to enhance the capabilities of game development on intensive investment in itself. They are suitable for local characteristics, the way I had to try a wide variety of offshoring. They recently secured a global excellent IP (intellectual property) and an aggressive investment for. They also pioneered the emerging markets are moving rapidly. These innovative efforts of China companies in overseas markets have to compete with the China companies and also many implications for Korean companies.

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