@article{ART002342727},
author={Lee, Ga-yun and Jung Jungho},
title={A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={63},
pages={197-212},
doi={10.25111/jcd.2018.63.15}
TY - JOUR
AU - Lee, Ga-yun
AU - Jung Jungho
TI - A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding
JO - Journal of Communication Design
PY - 2018
VL - 63
IS - null
PB - CDAK Society of Communication Design
SP - 197
EP - 212
SN - 1976-1562
AB - To settle down a city brand successfully, it is needed to secure constant interest and affection from the citizens. However, there is lack of understanding over the modes or processes of expressing city branding grounded on citizens’ participation. Besides, there is lack of ways to develop design that can induce active participation from citizens. Accordingly, this study is going to analyze the successful cases of city brands applying flexible identity, draw implications about citizens’ participatory governance, and suggest foundational material to design city brands effectively. Based on literature review, this author arranged the types of citizens’ participatory governance and structuralized them into two sides, formal participation (providing information, participating in meetings, exchanging feedback, & inducing participation) and practical participation (having partnership, entrusting authority, & controlling citizens). Grounded on that, this researcher analyzed the successful cases of high-rank city branding. According to the analysis results, to maximize the effect of flexible identity, it is necessary to improve the mode of citizens’ participation into a multiple form, that is, a form of circulation. Also, to enhance citizens’ brand attachment and loyalty, it is needed to evolve the co-creation mode is an extended form of practical participation. This study is suggested as foundational material for designing citizen-led communication that is optimized for city branding afterwards, and it is expected that it will enlarge the base of the domestic market for city marketing.
KW - Participatory Governance;Flexible Identity;City Branding
DO - 10.25111/jcd.2018.63.15
ER -
Lee, Ga-yun and Jung Jungho. (2018). A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding. Journal of Communication Design, 63, 197-212.
Lee, Ga-yun and Jung Jungho. 2018, "A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding", Journal of Communication Design, vol.63, pp.197-212. Available from: doi:10.25111/jcd.2018.63.15
Lee, Ga-yun, Jung Jungho "A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding" Journal of Communication Design 63 pp.197-212 (2018) : 197.
Lee, Ga-yun, Jung Jungho. A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding. 2018; 63 197-212. Available from: doi:10.25111/jcd.2018.63.15
Lee, Ga-yun and Jung Jungho. "A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding" Journal of Communication Design 63(2018) : 197-212.doi: 10.25111/jcd.2018.63.15
Lee, Ga-yun; Jung Jungho. A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding. Journal of Communication Design, 63, 197-212. doi: 10.25111/jcd.2018.63.15
Lee, Ga-yun; Jung Jungho. A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding. Journal of Communication Design. 2018; 63 197-212. doi: 10.25111/jcd.2018.63.15
Lee, Ga-yun, Jung Jungho. A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding. 2018; 63 197-212. Available from: doi:10.25111/jcd.2018.63.15
Lee, Ga-yun and Jung Jungho. "A Study on the Expression of Flexible Identity Based on the Participatory Governance of City Branding" Journal of Communication Design 63(2018) : 197-212.doi: 10.25111/jcd.2018.63.15
