@article{ART002370275},
author={Kang, Hae-Seung},
title={Analysis on SOU·SOU’s Product Utilization Cases and Development Methods},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={64},
pages={75-90},
doi={10.25111/jcd.2018.64.06}
TY - JOUR
AU - Kang, Hae-Seung
TI - Analysis on SOU·SOU’s Product Utilization Cases and Development Methods
JO - Journal of Communication Design
PY - 2018
VL - 64
IS - null
PB - CDAK Society of Communication Design
SP - 75
EP - 90
SN - 1976-1562
AB - Recently, interest in sustainable design, which commercializes based on the tradition of the country, is rising rapidly. With the advent of the 4th industry revolution, it was developed as a new cultural communication having traditional storytelling. Moreover it has been developed in the fashion industry by collaborating with fashion and many other industries and closely coming with them. In the current era, one of the most important aspects would be consumers’ need which is improving competitiveness in the overall structure of society emphasizing the quality of experience rather than the product itself. Thus, an analysis on the strategies of sou·sou which has been achieving a mutually sustainable growth and profit generation via an active fusion with other industries and links based on the identity of traditional culture in Japan, in other words, an analysis on sou·sou’s OSMU of patterns, development methods and actual cases is called for. Through the successful case study of sou·sou that this study analyzes, it is sought to provide practical help to Korea to establish a brand that can actually achieve a sustainable growth by securing more competitive advantages in the industry.
KW - OSMU Fashion Merchandise;SOU SOU;Textile Pattren;development methods;OSMU
DO - 10.25111/jcd.2018.64.06
ER -
Kang, Hae-Seung. (2018). Analysis on SOU·SOU’s Product Utilization Cases and Development Methods. Journal of Communication Design, 64, 75-90.
Kang, Hae-Seung. 2018, "Analysis on SOU·SOU’s Product Utilization Cases and Development Methods", Journal of Communication Design, vol.64, pp.75-90. Available from: doi:10.25111/jcd.2018.64.06
Kang, Hae-Seung "Analysis on SOU·SOU’s Product Utilization Cases and Development Methods" Journal of Communication Design 64 pp.75-90 (2018) : 75.
Kang, Hae-Seung. Analysis on SOU·SOU’s Product Utilization Cases and Development Methods. 2018; 64 75-90. Available from: doi:10.25111/jcd.2018.64.06
Kang, Hae-Seung. "Analysis on SOU·SOU’s Product Utilization Cases and Development Methods" Journal of Communication Design 64(2018) : 75-90.doi: 10.25111/jcd.2018.64.06
Kang, Hae-Seung. Analysis on SOU·SOU’s Product Utilization Cases and Development Methods. Journal of Communication Design, 64, 75-90. doi: 10.25111/jcd.2018.64.06
Kang, Hae-Seung. Analysis on SOU·SOU’s Product Utilization Cases and Development Methods. Journal of Communication Design. 2018; 64 75-90. doi: 10.25111/jcd.2018.64.06
Kang, Hae-Seung. Analysis on SOU·SOU’s Product Utilization Cases and Development Methods. 2018; 64 75-90. Available from: doi:10.25111/jcd.2018.64.06
Kang, Hae-Seung. "Analysis on SOU·SOU’s Product Utilization Cases and Development Methods" Journal of Communication Design 64(2018) : 75-90.doi: 10.25111/jcd.2018.64.06