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Analysis on SOU·SOU’s Product Utilization Cases and Development Methods

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 64(), pp.75-90
  • DOI : 10.25111/jcd.2018.64.06
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : June 13, 2018
  • Accepted : July 25, 2018

Kang, Hae-Seung 1

1단국대학교

Accredited

ABSTRACT

Recently, interest in sustainable design, which commercializes based on the tradition of the country, is rising rapidly. With the advent of the 4th industry revolution, it was developed as a new cultural communication having traditional storytelling. Moreover it has been developed in the fashion industry by collaborating with fashion and many other industries and closely coming with them. In the current era, one of the most important aspects would be consumers’ need which is improving competitiveness in the overall structure of society emphasizing the quality of experience rather than the product itself. Thus, an analysis on the strategies of sou·sou which has been achieving a mutually sustainable growth and profit generation via an active fusion with other industries and links based on the identity of traditional culture in Japan, in other words, an analysis on sou·sou’s OSMU of patterns, development methods and actual cases is called for. Through the successful case study of sou·sou that this study analyzes, it is sought to provide practical help to Korea to establish a brand that can actually achieve a sustainable growth by securing more competitive advantages in the industry.

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