@article{ART002370279},
author={Junhwan Kim and Kim, Jong-Sung},
title={Comparison between Seoul and Tokyo about Design extension of City Brand},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={64},
pages={91-102},
doi={10.25111/jcd.2018.64.07}
TY - JOUR
AU - Junhwan Kim
AU - Kim, Jong-Sung
TI - Comparison between Seoul and Tokyo about Design extension of City Brand
JO - Journal of Communication Design
PY - 2018
VL - 64
IS - null
PB - CDAK Society of Communication Design
SP - 91
EP - 102
SN - 1976-1562
AB - This thesis will discuss about comparison between Seoul and Tokyo city brand design which newly emerged in digital media design environment in design expandability side. In digital environment, there are more ways to express brand design which could maximize design expandability. We researched how much characteristics does Seoul and Tokyo city brand designs have. Research showed that Seoul City brand design have great output based on facilities and this would need some more improvement in digital brand utilization and management side. In Tokyo City brand, it has been used in various area such as district office event, ceremony and food to focus on City brand expandability. Brand image design itself has insufficient creativity and diversity. In conclusion, Seoul is one step ahead of Tokyo in design capability side but Tokyo is one step ahead of Seoul in execution side.
KW - City-brand;design extension;I seoul U;& Tokyo
DO - 10.25111/jcd.2018.64.07
ER -
Junhwan Kim and Kim, Jong-Sung. (2018). Comparison between Seoul and Tokyo about Design extension of City Brand. Journal of Communication Design, 64, 91-102.
Junhwan Kim and Kim, Jong-Sung. 2018, "Comparison between Seoul and Tokyo about Design extension of City Brand", Journal of Communication Design, vol.64, pp.91-102. Available from: doi:10.25111/jcd.2018.64.07
Junhwan Kim, Kim, Jong-Sung "Comparison between Seoul and Tokyo about Design extension of City Brand" Journal of Communication Design 64 pp.91-102 (2018) : 91.
Junhwan Kim, Kim, Jong-Sung. Comparison between Seoul and Tokyo about Design extension of City Brand. 2018; 64 91-102. Available from: doi:10.25111/jcd.2018.64.07
Junhwan Kim and Kim, Jong-Sung. "Comparison between Seoul and Tokyo about Design extension of City Brand" Journal of Communication Design 64(2018) : 91-102.doi: 10.25111/jcd.2018.64.07
Junhwan Kim; Kim, Jong-Sung. Comparison between Seoul and Tokyo about Design extension of City Brand. Journal of Communication Design, 64, 91-102. doi: 10.25111/jcd.2018.64.07
Junhwan Kim; Kim, Jong-Sung. Comparison between Seoul and Tokyo about Design extension of City Brand. Journal of Communication Design. 2018; 64 91-102. doi: 10.25111/jcd.2018.64.07
Junhwan Kim, Kim, Jong-Sung. Comparison between Seoul and Tokyo about Design extension of City Brand. 2018; 64 91-102. Available from: doi:10.25111/jcd.2018.64.07
Junhwan Kim and Kim, Jong-Sung. "Comparison between Seoul and Tokyo about Design extension of City Brand" Journal of Communication Design 64(2018) : 91-102.doi: 10.25111/jcd.2018.64.07
