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Comparison between Seoul and Tokyo about Design extension of City Brand

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 64(), pp.91-102
  • DOI : 10.25111/jcd.2018.64.07
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : July 8, 2018
  • Accepted : July 25, 2018

Junhwan Kim 1 Kim, Jong-Sung 1

1청운대학교

Accredited

ABSTRACT

This thesis will discuss about comparison between Seoul and Tokyo city brand design which newly emerged in digital media design environment in design expandability side. In digital environment, there are more ways to express brand design which could maximize design expandability. We researched how much characteristics does Seoul and Tokyo city brand designs have. Research showed that Seoul City brand design have great output based on facilities and this would need some more improvement in digital brand utilization and management side. In Tokyo City brand, it has been used in various area such as district office event, ceremony and food to focus on City brand expandability. Brand image design itself has insufficient creativity and diversity. In conclusion, Seoul is one step ahead of Tokyo in design capability side but Tokyo is one step ahead of Seoul in execution side.

Citation status

* References for papers published after 2022 are currently being built.