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A Study on the Influence of Alley market development business to revitalize traditional market -Focused on Duksan Market in Chungnam Yesan-gun

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.117-128
  • DOI : 10.25111/jcd.2018.65.09
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : October 24, 2018
  • Accepted : October 30, 2018

JinYoung Kim 1,  Lee Jongho 2

1협성대학교
2경동대학교

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ABSTRACT

The government has supported the alley market development project from 2015 as a new activation plan. The alley market development project was carried out with the aim of establishing a growth structure unique to the traditional market through the support of the 1 market 1 special strategy through specialized products. This study was conducted to study the process of supporting education, event, and publicity, and to promote the business of specializing environment, product specialization support, design specialization support, culture & ICT specialization support, And the impact of the support project on the market activation. As a result of the research, the satisfaction of the business is still maintained for the merchants who are the main players of the Duksan market even after the end of the business, and it has a great influence on the recognition of the market, the economic value of the market, I could see what was going on. Especially, the special product developed through product specialization support was recognized as a factor that distinguishes Duksan market from other traditional market. As a result, overall increase in sales of market and attractiveness of market have a great influence on activating traditional market. Suggesting that they are going through.

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