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A Study on the Users ' Attitudes of Photo Editing Application - Focus on SNOW Photo Rectification App

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.129-138
  • DOI : 10.25111/jcd.2018.65.10
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 12, 2018
  • Accepted : October 29, 2018

Oh, Ji-su 1 KIM JONG MOO I 2

1단국대학교 커뮤니케이션학 석사
2단국대학교

Accredited

ABSTRACT

Camera, the function which is most frequently used by consumers out of the own functions of smartphone in addition to the services based on Internet assumes the most important part of smartphone functions. Due to the improved function of smartphone camera, smartphone camera is used more frequently and users begin to share the photos rectified through photo rectification application instead of merely posting photos they take on Internet. Since consumers are much interested in Internet sharing function through camera function & photo rectification in selecting smartphone, investigating the attitude of user related to photo rectification app is deemed to be meaningful study. Thus, this study analyzed how users’ motive to use SNOW photo rectification app influences loyalty and satisfaction as well as how users’ loyalty and satisfaction influences the intention to use SNOW photo rectification app continuously. According to the study, first, although ‘linkage’ positively influences ‘loyalty’ out of the motives to use SNOW photo rectification app, ‘playfulness’ and ‘functionality’ did not influence significantly. Second, although ‘functionality’ and ‘playfulness’ positively influence satisfaction out of the motives to use SNOW photo rectification app, ‘linkage’ did not influence significantly. Third, it is found users’ intention of continuous use is higher when their satisfaction and loyalty in SNOW photo rectification app is higher. This study will be basic data for producers of photo rectification app to understand the attitude of user later.

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