@article{ART002398820},
author={Kang Doeun and KIM， MYOUN},
title={A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={65},
pages={169-182},
doi={10.25111/jcd.2018.65.13}
TY - JOUR
AU - Kang Doeun
AU - KIM， MYOUN
TI - A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province
JO - Journal of Communication Design
PY - 2018
VL - 65
IS - null
PB - CDAK Society of Communication Design
SP - 169
EP - 182
SN - 1976-1562
AB - Currently, urban identity is a corporate management strategy of the past, and it includes the unique history and cultural heritage of the region, and it is expected to enhance competitiveness and locality. In response, the city's identity design of 31 municipalities in Gyeonggi Province is moving away from the past, building a futuristic, concise and modern image, and building differentiated identity using geometric artificial motifs. However, despite the presence of urban identity in the past, Symbolmark's boundaries and benchmarks are becoming increasingly ambiguous as it replaces CI or acts as CI and BI by developing new BIs instead of renewals. Moreover, there are cases where the slogan containing vision is used as BI, which requires professional CIP management by presenting the status analysis and direction of municipal governments in Gyeonggi Province. Thus, in this study, the theoretical background analysis and academic study of 31 municipalities in Gyeonggi Province were conducted, and the final analysis space was analyzed by schematizing how the essential meaning of symbolism is expressed and interpreted.
KW - City Identity;Gyeonggi Province;A local government;Brand Identity;Brand Image;Public Design;I.R.I Image Scal
DO - 10.25111/jcd.2018.65.13
ER -
Kang Doeun and KIM， MYOUN. (2018). A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province. Journal of Communication Design, 65, 169-182.
Kang Doeun and KIM， MYOUN. 2018, "A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province", Journal of Communication Design, vol.65, pp.169-182. Available from: doi:10.25111/jcd.2018.65.13
Kang Doeun, KIM， MYOUN "A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province" Journal of Communication Design 65 pp.169-182 (2018) : 169.
Kang Doeun, KIM， MYOUN. A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province. 2018; 65 169-182. Available from: doi:10.25111/jcd.2018.65.13
Kang Doeun and KIM， MYOUN. "A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province" Journal of Communication Design 65(2018) : 169-182.doi: 10.25111/jcd.2018.65.13
Kang Doeun; KIM， MYOUN. A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province. Journal of Communication Design, 65, 169-182. doi: 10.25111/jcd.2018.65.13
Kang Doeun; KIM， MYOUN. A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province. Journal of Communication Design. 2018; 65 169-182. doi: 10.25111/jcd.2018.65.13
Kang Doeun, KIM， MYOUN. A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province. 2018; 65 169-182. Available from: doi:10.25111/jcd.2018.65.13
Kang Doeun and KIM， MYOUN. "A Study on the Morphological Analysis of Identity in the Local Government of Gyeonggi Province - A Study of 31 Local Governments in Gyeonggi Province" Journal of Communication Design 65(2018) : 169-182.doi: 10.25111/jcd.2018.65.13
