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A Study on the Concept Education of Advertising Design with Association Principle -Focus on Association of Ideas & Visual Perception

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.197-208
  • DOI : 10.25111/jcd.2018.65.15
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 3, 2018
  • Accepted : October 29, 2018

Ho Han 1 Jin-Yo Mok 2

1경동대학교
2연세대학교

Accredited

ABSTRACT

This paper was intended to suggest a systematic and logical process of thinking based on associative thinking, the action of human nature, and the process of thinking applied. First, a theoretical background was established based on the study of the literature of association and the study of visual perception to propose new ideas. Second, I would like to propose an implantation technique and process that applies the model year presented by the theoretical background to the visual perception theory. Third, the advantages and disadvantages were derived by analyzing the actual application of the concept method and the concept process applied with the model year. The new thinking education was conducted on 74 college students for nine to eleven weeks and the FGI was conducted on 50 students. In the FGI results, first, students praised the ability to proceed systematically and logically, not by chance. Second, the principle of similarity, proximity, cause and effect of the implantation method applied with the model year is also highly assessed. In contrast, there were opinions that it was difficult to understand the recognition process and that changing the perspective of the receiver was also difficult. Based on these results, it has been confirmed that the associative idea of similarity, proximity, cause and effect principle is effective as an educational method for creativity.

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