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A Study on the Design of gel Nail using the Sensuous Expression of Package Design

  • Journal of Communication Design
  • Abbr : JCD
  • 2018, 65(), pp.485-496
  • DOI : 10.25111/jcd.2018.65.37
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 10, 2018
  • Accepted : October 29, 2018

Pyo, Yeon-soo 1 Yeon-Ja Jung 2

1건국대학교 일반대학원 뷰티디자인전공 석사과정
2건국대학교

Accredited

ABSTRACT

Lipstick is seen as a package design that stimulates creative and aesthetic value in the collection beyond the excellence of its function. The purpose of the project is to develop aesthetic gel nail art designs that can encourage consumers to make positive purchases by analyzing lipstick packaging designs and displaying them in gel nail art. The method of study was combined with theoretical and empirical studies, and theoretical considerations analyzed lipstick packaging design with the image of color and elicited gel nail art design. The scope of the research is based on the lipstick packaging design of the Korean cosmetics brands, which consists of five synthetic nail chips in one set. Shape and design, which are the forms of gel nail designs, utilize color values (R:G:B) that are visible to the naked eye in lipstick packaging designs based on the adjectives of the color image scale. Based on , color is utilized for color values (R:G:B) that are visible to the naked eye in a lipstick packaging design. Therefore, this study is expected to derive the gel nail art design that stimulates the sensitivity and consumer sentiment of female consumers, ultimately using the proposal of creative and aesthetic gel nail art development process and as a basic material for market gel nail art design.

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