@article{ART002398989},
author={Kwon, Mi-jung and KIM JONG MOO I},
title={An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations},
journal={Journal of Communication Design},
issn={1976-1562},
year={2018},
volume={65},
pages={472-484},
doi={10.25111/jcd.2018.65.36}
TY - JOUR
AU - Kwon, Mi-jung
AU - KIM JONG MOO I
TI - An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations
JO - Journal of Communication Design
PY - 2018
VL - 65
IS - null
PB - CDAK Society of Communication Design
SP - 472
EP - 484
SN - 1976-1562
AB - The purpose of this study is to investigate the motives factors of using AI speakers and to investigate whether there are differences in users attitudes and satisfaction according to gender differences. To achieve that, this study had 310 users in their 10s to 50s fill in a questionnaire and analysed the answers. The analysis first showed that the motives of using AI speaker were compatibility, relative advantage, complexity and Trial ability. Second, the motives of using AI speaker have a significant effect on user attitude and satisfaction. Among them, the relative advantage has the highest influence on user attitude and satisfaction. Third, males are more affected by the attitude and satisfaction of AI speakers than females. The results of this study will be basic reference data for understanding the attitudes of users using AI speakers in the future.
KW - AI Speakers;Search Functions;Users Attitudes;Satisfaction;Gender
DO - 10.25111/jcd.2018.65.36
ER -
Kwon, Mi-jung and KIM JONG MOO I. (2018). An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations. Journal of Communication Design, 65, 472-484.
Kwon, Mi-jung and KIM JONG MOO I. 2018, "An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations", Journal of Communication Design, vol.65, pp.472-484. Available from: doi:10.25111/jcd.2018.65.36
Kwon, Mi-jung, KIM JONG MOO I "An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations" Journal of Communication Design 65 pp.472-484 (2018) : 472.
Kwon, Mi-jung, KIM JONG MOO I. An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations. 2018; 65 472-484. Available from: doi:10.25111/jcd.2018.65.36
Kwon, Mi-jung and KIM JONG MOO I. "An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations" Journal of Communication Design 65(2018) : 472-484.doi: 10.25111/jcd.2018.65.36
Kwon, Mi-jung; KIM JONG MOO I. An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations. Journal of Communication Design, 65, 472-484. doi: 10.25111/jcd.2018.65.36
Kwon, Mi-jung; KIM JONG MOO I. An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations. Journal of Communication Design. 2018; 65 472-484. doi: 10.25111/jcd.2018.65.36
Kwon, Mi-jung, KIM JONG MOO I. An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations. 2018; 65 472-484. Available from: doi:10.25111/jcd.2018.65.36
Kwon, Mi-jung and KIM JONG MOO I. "An Analysis of Users Attitudes and Satisfaction toward the Motivation of Artificial Intelligence Speaker -Based on the Theory of Diffusion of Innovations" Journal of Communication Design 65(2018) : 472-484.doi: 10.25111/jcd.2018.65.36
