Journal of Communication Design 2023 KCI Impact Factor : 1.25
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pISSN : 1976-1562
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KJCKorea
Journal Central
uence that Appearance Music for Players in Biased Pro Baseball Relay Broadcast of Afreeca TV has on Viewer Attitude
- Journal of Communication Design
- Abbr : JCD
- 2019, 66(), pp.7-20
- DOI : 10.25111/jcd.2019.66.01
- Publisher : CDAK Society of Communication Design
- Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
- Received : December 6, 2018
- Accepted : January 27, 2019
KIM JONG MOO I 1, Lim， Jeong-yeop 2
1단국대학교
2단국대학교 방송영상미디어학과
Accredited
ABSTRACT
This study analyzed what influence the appearance music for players in biased pro baseball relay broadcast of Afreeca TV has on viewers' team loyalty, team identification, immersion in viewing and satisfaction in viewing. To his end, questions distributed to 384 persons who actually viewed biased pro baseball relay broadcast of Afreeca TV were analyzed. First, analysis showed that appearance music for players had positive(+) influence on team loyalty, team identification, immersion in viewing, confirming that appearance music for players is the factor which influences viewers' attitude. Second, team loyalty had no significant influence on immersion in viewing and satisfaction in viewing. Third, while team identification had positive(+) influence on immersion in viewing, it did not have on satisfaction in viewing, which was opposite to the result of preceding study. Fourth, immersion in viewing had positive(+) influence on satisfaction in viewing, however. This study is meaningful in that it analyzed what attitude the viewers of biased broadcast of pro baseball managed by BJ in Afreeca TV, the Internet personal broadcast platform had. This study will be materials with which BJs managing biased pro baseball broadcast in AfreecaTV understand viewers' attitude.
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