2019, Vol.66, No.

uence that Appearance Music for Players in Biased Pro Baseball Relay Broadcast of Afreeca TV has on Viewer Attitude

KIM JONG MOO I , Lim， Jeong-yeop | 2019, 66 | pp.7~20 | number of Cited : 4

A Study on the China Wang Hong PR Activities of Personal Broadcasting in the Single Media Age

Xu, Qian-qian , Kim Mi-hyun | 2019, 66 | pp.21~34 | number of Cited : 8

Comparative Study on Korean, Chinese, and Japanese Modern Posters through Literati Paintings

LI, XINLIN | 2019, 66 | pp.35~48 | number of Cited : 0

After the 20st century, the trend of expressing the Eastern culture by discovering self, newly perceivingself, and based on new viewpoint and sightemerged in the modern visual culture sector.The saying "Studying is not for others but for one's own pleasure." coincides with the key arguments of literati paintings through which literary noblemen tried to express their emotions. The artistic forms of literati paintings are being ceaselessly reinterpreted, analyzed, and defined in the visual design sector. A number of excellent works are localizing design language in visual design and converging forms and viewpoints of new literati paintings by having expression forms of literati paintings as an element. Thus, this study aims to organize the concept of literati painting based on previous studies and comparatively analyze traditional literati paintings of Korea, China, and Japan based on six aspects including background, status and characteristics of painter, pen and ink and ideology, color, theme, and function. In addition, based on this analysis, this study set the posters which are deemed to have common characteristics and differences in modern design as the study targets. With the development of Asian ideologies, marked differences between the East and the West appeared in traditional graphic expression media. Some modern posters contain typical Eastern styles and discovering their roots has become important. Lastly, the elements of modern literati paintings in design were examined by selecting the works by leading figures in the modern visual design field of Korea, China, and Japan and analyzing them. According to the study outcomes, Asian visual design works have both common styles and different visual styles due to cultural differences. Such characteristics appeared in the same manner in postern designs after the literati painting revolution. This study looked into the developmental characteristics of literati paintings, 'differences' and 'sameness' of posters in Korea, China, and Japan, and their contexts. As a result, this study will be a reference in exploring original East Asian visual design in the future since this study has promoted poster development of Korean, Chinese, and Japanese literati paintings and suggested development directions.

A Study on the effects of auditory experience on Brand Recognition according to Type of Effective Sound

Taiwoo, Kim , Jang， Soonkyu | 2019, 66 | pp.49~60 | number of Cited : 5

A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -

Kang Doeun , KIM， MYOUN | 2019, 66 | pp.61~74 | number of Cited : 1

A Study on the Cognitive Activities of Infant Art - Focused on Eisner's Aesthetic Epistemology -

An - Keun Lee | 2019, 66 | pp.75~88 | number of Cited : 1

A Study on the Development of the Traditional Design Content in health and longevity based on the Lucky Signs

Jung, Su-yeon , Hong, Dong-Sik | 2019, 66 | pp.89~102 | number of Cited : 1

South Korea had a hard time creating its own image of a nation that formed its identity due to 6.25, Japanese-style rule, division of South and North Korea, and military dictatorship. Recently, Korea has been searching and spreading its identity by creating a Korean wave such as various events and K-POPs. However, since there are still no images and cultural products representing Korea's identity, it is necessary to develop design contents related to native culture and professional cultural product design. Design powers such as France and Japan focus on design projects that can add value to their national design policy projects. Traditional Korean contents also need to be specialized and continuous in image design and research. In this study, five lucky-SubokGangnYeon(long life, happiness and peace), a representative of Korean culture, studied with the most interest in the old and the modern, namely, "Living healthy long." Through the development of cultural product design and the use of design content, I would look forward to presenting the diversity and direction in producing Korea's own design products and images that fit the trend of modern ' age of 100. ‘ Based on images based on special exhibitions related to longevity of the National Folk Museum of Korea, the museum discovers key used features and meanings, studies patterns and patterns, and analyzes design cases applied to modern cultural product design. We also want to look at the direction available through design content, which is a symbol of llong life happiness and peace. First, cultural products have limitations that lack the development of design products, lack of public relations and sales outlets, and lack of awareness of traditional culture, which should precede policy support and awareness reform at the national level. Second, we need to streamline prices that meet the needs of the market. Third, cultural product design and contents related to tradition can be settled and disseminated more easily when traditional design is utilized and distributed mainly on practical stationery and household goods. Fourth, it is necessary to develop contents of various Korean images based on research on Korean cultural history and aesthetic consciousness. Research on the Korean culture of designers should be conducted, not just in the form of figurative images. Fifth, traditional manufacturing methods and materials should be respected by modern times, but modern production products should be developed with economy and durability.

A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China

Guo, Jing-jing , Kwon,kije | 2019, 66 | pp.103~116 | number of Cited : 3

A Study on Nonverbal Communication of Anchorwomen depending on Major Issues of TV News - Centered on KBS, SBS, MBC -

Kim, Se-hyun , Kim Mi-hyun | 2019, 66 | pp.117~130 | number of Cited : 2

A study on camping brand Identity to add value

Choi, Soo-Ah | 2019, 66 | pp.131~144 | number of Cited : 2

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Influence that China Broadcast Channel Brand Personality has on Viewer's Channel Recognition - Focused on Hunan Television -

Zuo, Yi-fang , KIM JONG MOO I | 2019, 66 | pp.145~156 | number of Cited : 1

In China where 166 TV broadcast stations operate 3250 channels, they are vehemently competing to get viewers. In this age of competition among China broadcast channels, it is essential to enhance channel brand by building distinct channel personality which highlights the property of broadcast channel in order to induce viewers to watch the broadcast program of our company. Thus, this study analyzed what the Hunan TV brand personality is and what influence Hunan TV channel brand personality has on brand perception, brand preference, channel reliability, channel loyalty by using brand personality scale developed by Aaker. J (1997). To this end, the result of question distributed to 307 Chinese testees was used for analysis. First, the analysis showed that the brand personality factors of Hunan TV channel are “lively”, “refined”, “specialized”. Second, among the brand personality of Hunan TV channel, “lively” & “specialized” had significant influence on channel perception to the positive(+) direction. Third, among brand personality of Hunan TV channel, specialized” had significant influence on channel preference to the positive(+) direction. Fourth, among brand personality of Hunan TV channel, “lively”, “refined” had significant influence on channel reliability to the positive(+) direction. Fifth, channel reliability of Hunan had significant influence on channel loyalty to the positive(+) direction. Given such result, among brand personality of Hunan TV channel, “lively” had influence on channel perception, channel preference, channel reliability. Next, “specialized” was found to be significant factor which had influence on channel perception and channel preference. This study is meaningful in that it analyzed which brand personality of Hunan TV channel should be enhanced to improve channel perception, channel preference, channel reliability, channel loyalty of Hunan TV channel in China.

Development of Customizable Wappen-Velcro Joint Prototype for Children and Conformity Assessment by Development Phase

Kim, Hyun-Joo | 2019, 66 | pp.157~170 | number of Cited : 0

Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -

Kim Mi-hyun | 2019, 66 | pp.173~188 | number of Cited : 0

Aesthetic features and symbolism of the Traditional Color Concepts in animation of Chinese

SHENHAO , Lee Dong Hun | 2019, 66 | pp.189~200 | number of Cited : 4

-Evaluation Factors to Improve Education of Design Thinking Process-

Lee, Eun-jung , Park Jiyu | 2019, 66 | pp.201~214 | number of Cited : 4

Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-

Kim, Jong-Sung , Junhwan Kim | 2019, 66 | pp.215~224 | number of Cited : 0

A Study on the Character Content Type by Making 3D Animation for Mobile

hyejung kim | 2019, 66 | pp.225~234 | number of Cited : 0

Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-

Kim, Joo-chul , KIM JONG MOO I | 2019, 66 | pp.235~246 | number of Cited : 0

A study on Formative Characteristics of Space in Pritzker Prize Winners' Contemporary Residential Space

Hong， Ji Na , kim jung hee | 2019, 66 | pp.247~260 | number of Cited : 3

Comparing the Long-Take of VR Films and Traditional Films - Focused on a Short VR Film "HELP -

Hua Lu-hui , kim hae yoon | 2019, 66 | pp.261~272 | number of Cited : 3

A study on the Analysis and improvement Strategies of VR Social Network Service -focused on the application of communication-related components-

PARK JI WON , No Seung Kwan | 2019, 66 | pp.273~284 | number of Cited : 2

This study aims to analyze whether VR SNS has accepted the advantage of existing SNS and to suggests additions and designs of the related menus. We analyze three target subjects: Oculus VR, Vtime and Oksusu VR, which are most easily accessible VR SNS. This study focuses on analyzing four major objects: the user’s profile, friends management, personal content space and content space of other users that a user can access. Vtime and Oksusu VR would provide only limited profile information, while it would restrict the users from obtaining the actual information of users identity. In addition, there’s limited personal content space, which would further restrict the users from identifying accumulated activities of other users. Oculus Room use Facebook’s profile but It’s impossible hard to connect to Facebook page in Oculus Room. This shows that VR SNS, focused on online chat, is unlikely to motivate the users to build up relationships. In other words, those VR applications would just show they have chat feature by using avatar, but not offer the actual chat conversation service through avatar. In this type of existing service structure, the VR chat conversations can be made only after they meet in person and make an appointment when to open the chat, which would result in a low chance of using VR chat feature between people in relationship offline. As the results of this study, the following principles of VR SNS organization are suggested: (i) to provide the user with more interesting and easier access to the contents of others, in his or her relationships than the access existing PC or smartphones have provided, (ii) to develop the function for a user to access texts, images, videos, links, and 3D contents that the other users in relationships uploaded, and (iii) to correct the shortcomings of VR controllers that would delicate insertion and to connect VR controllers with PC or smartphones in order to make it easy to manage and upload files for effective management of personal page.

Research on the influence of Chinese Thinking mode on design thinking

LiXin , Lee Dong Hun | 2019, 66 | pp.285~298 | number of Cited : 0

A Study on the Influence of the Collaboration Character Design Characteristics on Brand Awareness and Purchase Intent -Focusing on Food Brands-

Lim, So-hee , KOO, JAJOON | 2019, 66 | pp.299~316 | number of Cited : 14

As the quality differences among products in the food industry level out, the competition between brands is becoming fiercer than ever. In such a market situation, various strategies are being examined in order to secure competitive edges over competitors. One of the representative approaches of such is the sue of collaboration characters. The ultimate purpose for a company to usecollaboration characters is to entice the customers to buy their products. However, in practice, it is designed to enhance the brand awareness by exposing the characters along with the products or services of their brands. Therefore, it is a critical factor on which the brand awareness hinges on is the design characteristics of the collaboration characters. In the meantime, brand awareness is being recognized as a factor that stimulates the purchase intent of the customers for the applicable brand. In the end, it is possible to make a hypothetical estimation on the correlations between the characteristics of collaboration character design-brand awareness-purchase intent. For this, the author of this study intended to verify the mediating effect of brand awareness in the relations between the collaboration character design characteristics used in food brands (friendliness, uniqueness) and purchase intent. The study was divided into three parts. First, a literature review was performed in order to identify theconcepts and characteristics of key factors. Then, with a case study, a qualitative analysis on the relations between factors was carried out. Lastly, a mediation regression analysis was performed using the data gathered through a survey to validate the hypotheses. The result of the analysis showed that the two factors of collaboration character designs, that is, friendliness and uniqueness, all resulted in purchase intend only when they were mediated through brand awareness, indicating that brand awareness fully mediated uniqueness and purchase intent. Also, friendliness affected the intent of purchase directly and positively. But, the influence was also exerted through the mediation by brand awareness, confirming that brand awareness partially mediated friendliness and purchase intent. Therefore, if the food brands are to stimulate purchase intent of the consumers in an effective manner, it would be desirable to engage in and use collaboration with characters actively to maximize brand awareness.

Comparative Analysis of the true story Films in the Realistic Themes of Korea and China

Fu, Jia-bin , kim hae yoon | 2019, 66 | pp.317~330 | number of Cited : 1

Study of Gender Identity and Fashion Design Characteristics Performed with Persona -Focused on Judith Butler’s Gender Performativity and Jung’s Archetype Theory-

hyangja kim | 2019, 66 | pp.331~344 | number of Cited : 1

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A study on brand experience of cafe about factors affecting in local place as alley -Focusing on cases of small business and franchisees-

Jang， Soonkyu , 이재한 | 2019, 66 | pp.345~356 | number of Cited : 1

Understanding the Difference between Abstract Animation Works of Walther Ruttmann and Oskar Fischinger Based on Formal Characteristics of Abstract Animation

Cheng, Yu-yu , kim hae yoon | 2019, 66 | pp.357~370 | number of Cited : 0

A Study on the Satisfaction of the Characterized Education of Program in the Local Design Univ. - Focused on Dongseo ‘CK-1 Value-Creative Design Education Project’ -

Song Man Yong | 2019, 66 | pp.371~380 | number of Cited : 0

A Study on the Characteristics of Female Clothing in the Period of Ladies Pictures in Tang Dynasty

Yu, Hai-yang , Han, Jung Min , Kang, Hae-Seung | 2019, 66 | pp.381~393 | number of Cited : 2

KJCKorea
Journal Central

Journal of Communication Design 2023 KCI Impact Factor : 1.25

2019, Vol.66, No.