@article{ART002434570},
author={Guo, Jing-jing and Kwon,kije},
title={A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={66},
pages={103-116},
doi={10.25111/jcd.2019.66.08}
TY - JOUR
AU - Guo, Jing-jing
AU - Kwon,kije
TI - A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China
JO - Journal of Communication Design
PY - 2019
VL - 66
IS - null
PB - CDAK Society of Communication Design
SP - 103
EP - 116
SN - 1976-1562
AB - This study analyzes the emotional image and preference of the detailed pages of the mobile shopping mall's infant products. The research conducted a preliminary study on the detailed page, the emotional image and the trade information of the mobile shopping mall in China. It measures the emotional image of the mobile shopping mall for infants product detailed page by targeting 40 male and female students who are related to the visual design college students and parents. For the purpose of the assessment, by using 10 pairs of objectives related to the emotional image of the diaper detailed page and the Semantics Differential Method to analyze the emotional evaluation. A factorial analysis was performed to extract the key objectives through reduction of factors. Finally, the design concept was submitted with a summary of the characteristic of the consumer's preferred detailed page design and the core objectives.
KW - Infant products;Product detailed pages;Emotional image;Preference
DO - 10.25111/jcd.2019.66.08
ER -
Guo, Jing-jing and Kwon,kije. (2019). A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China. Journal of Communication Design, 66, 103-116.
Guo, Jing-jing and Kwon,kije. 2019, "A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China", Journal of Communication Design, vol.66, pp.103-116. Available from: doi:10.25111/jcd.2019.66.08
Guo, Jing-jing, Kwon,kije "A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China" Journal of Communication Design 66 pp.103-116 (2019) : 103.
Guo, Jing-jing, Kwon,kije. A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China. 2019; 66 103-116. Available from: doi:10.25111/jcd.2019.66.08
Guo, Jing-jing and Kwon,kije. "A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China" Journal of Communication Design 66(2019) : 103-116.doi: 10.25111/jcd.2019.66.08
Guo, Jing-jing; Kwon,kije. A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China. Journal of Communication Design, 66, 103-116. doi: 10.25111/jcd.2019.66.08
Guo, Jing-jing; Kwon,kije. A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China. Journal of Communication Design. 2019; 66 103-116. doi: 10.25111/jcd.2019.66.08
Guo, Jing-jing, Kwon,kije. A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China. 2019; 66 103-116. Available from: doi:10.25111/jcd.2019.66.08
Guo, Jing-jing and Kwon,kije. "A Study on the Evaluation of Emotional Image and Preference for the Infant Product Detailed Pages of the Shopping App in China" Journal of Communication Design 66(2019) : 103-116.doi: 10.25111/jcd.2019.66.08
